Consumer checkout flows don't work for B2B. Business buyers need account-specific pricing, net terms, approval workflows, and real-time stock. We build B2B ecommerce platforms that handle the complexity of business purchasing without forcing buyers through consumer UX. Detroit is the birthplace of American automotive manufacturing. Businesses like Ford, GM, Stellantis operate complex wholesale and distribution channels — tiered pricing, net terms, multi-location accounts, and ERP-connected order management that consumer checkout flows were never designed to handle. Detroit-area Automotive, Aerospace & Defense, Robotics & Automation businesses are replacing manual order processes with B2B ecommerce platforms built for how their buyers actually operate.
Detroit manufacturers and distributors who deploy proper B2B ecommerce — account-specific pricing, self-service order management, and real-time ERP sync — are compressing their sales cycles and shifting rep time from order entry to account growth.
Display customer-specific contract pricing, volume tiers, and negotiated rates automatically. Each buyer sees only their pricing — not your margin structure.
Support net-30/60/90 terms, purchase order uploads, credit limit enforcement, and approval routing. B2B transactions don't end at checkout.
Handle complex product catalogs with attribute-based configurators, customer-specific visibility, and restricted SKUs. Show each account only what they're authorized to buy.
Saved order lists, par-level reorder triggers, CSV bulk upload, and procurement integration. Reduce friction for buyers who order the same products repeatedly.
Order history, invoice management, shipment tracking, and account statements — all accessible without calling your sales team. Reduce inbound support volume.
Real-time inventory, pricing, and order sync with your ERP and warehouse systems. Orders placed online feed directly into fulfillment — no manual re-entry.
Document how your B2B buyers currently purchase — phone, email, EDI, rep-assisted — and identify the highest-friction handoffs we'll eliminate.
Select and architect the right platform (Magento B2B, Shopify B2B, WooCommerce, or custom) based on catalog complexity, integration requirements, and buyer volume.
Map data contracts between your storefront, ERP, WMS, CRM, and pricing engine. Define source-of-truth for inventory, pricing, and customer data.
Configure platform, build integrations, migrate product data, and set up account structures in iterative sprints with stakeholder sign-off at each milestone.
Governed go-live with buyer onboarding support. Post-launch monitoring of conversion rates, reorder frequency, and support ticket deflection.
B2B Ecommerce for Detroit automotive operations - configured around local workflows, data ownership, and implementation governance.
B2B Ecommerce for Detroit aerospace & defense operations - configured around local workflows, data ownership, and implementation governance.
B2B Ecommerce for Detroit robotics & automation operations - configured around local workflows, data ownership, and implementation governance.
B2B Ecommerce for Detroit steel & metals operations - configured around local workflows, data ownership, and implementation governance.
B2B Ecommerce for Detroit financial services operations - configured around local workflows, data ownership, and implementation governance.
B2B Ecommerce for Detroit healthcare & medical operations - configured around local workflows, data ownership, and implementation governance.
We implement and customize Magento Commerce (Adobe Commerce) B2B, Shopify Plus with B2B features, WooCommerce with B2B plugins, and custom-built storefronts for highly specific requirements. Platform selection depends on your catalog complexity, integration needs, and buyer volume.
We integrate your storefront with your ERP or pricing engine to pull account-specific contract pricing at login. Each customer sees their negotiated rates, volume tiers, and restricted products. Pricing is never hardcoded — it flows from your system of record.
Yes. We implement PO-based checkout, credit limit enforcement, net terms (net-30/60/90), and invoice payment workflows. Buyers can attach PO documents, and orders route to your AR process automatically.
A mid-complexity B2B ecommerce launch — standard catalog, ERP integration, account portals — typically takes 3–5 months. Projects with complex configurators, multi-warehouse inventory, or EDI integration can take 5–8 months. We scope accurately before commitment.
M2B Commerce starts with the operational architecture: real-time pricing from ERP, governed product data from PIM, configuration rules from CPQ, live ATP from WMS, and order flow into OMS and MES. The portal sits on top of that industrial foundation.
Your dealers order by email, phone, and fax because the current system cannot handle the real workflow. We build M2B ordering portals that are easier than calling your CSR team while still honoring contract pricing, product rules, ATP, account status, and ERP order governance.
Your pricing is complex — customer-specific contracts, tier-based discounts, volume breaks, promotional pricing, and special quotes. We build a pricing engine that pulls from your ERP in real time and presents the right price to the right customer automatically.
Your CSR team spends hours answering routine inquiries — invoice copies, order status, credit balances, return requests. We build self-service account management that lets dealers handle all of this themselves, 24/7, without a phone call.
Your dealer portal generates data that most manufacturers ignore — who's ordering, what they're searching for, where they abandon carts, and which dealers are growing vs. declining. We turn that data into dashboards that drive revenue decisions.
M2B Commerce starts with the operational architecture: real-time pricing from ERP, governed product data from PIM, configuration rules from CPQ, live ATP from WMS, and order flow into OMS and MES. The portal sits on top of that industrial foundation.
A dealer portal is only as good as its ERP integration. We build bi-directional, real-time connections between your M2B portal and your ERP -- orders flow in, pricing flows out, inventory stays current, and invoices are always accurate. No batch files. No stale data.
Every PO confirmation, ASN, lead time update, and quality document that moves between you and your suppliers by email is a delay and an error risk. A supplier portal gives your vendors self-service access to manage their transactions \u2014 and gives your procurement team visibility without chasing updates.
Wholesale buyers don't browse — they reorder. A wholesale platform that handles tiered pricing, minimum order quantities, and bulk entry converts more reorder volume than any catalog-first storefront. We build wholesale commerce around the way distributors actually operate.
A B2B ecommerce platform is only as good as the data flowing through it. Disconnected pricing, stale inventory, and manual order re-entry destroy the ROI of any storefront investment. We build the integration layer that makes your B2B ecommerce platform operationally reliable.
Metrotechs starts with the operating questions: which records are trusted, which workflows are manual, which systems own each decision, and where AI can safely improve throughput.
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