B2B COMMERCE INFRASTRUCTURE PARTNER FOR MID-MARKET MANUFACTURERS
Stop Buying Projects,
Start Building Infrastructure.
Most manufacturers treat commerce as a project. Then wonder why their systems don't talk, their data doesn't flow, and their dealers can't self-serve. We become your embedded commerce infrastructure team—combining strategic technology leadership with hands-on development to build systems that power growth.
b2b commerce infrastructure for mid-market manufacturers
Stop Buying Projects,
Start Building Infrastructure.
Most manufacturers treat commerce as a project—then wonder why their systems don't talk, their data doesn't flow, and their dealers can't self-serve. We become your embedded commerce infrastructure team—combining strategic technology leadership with hands-on development to build systems that power growth.
Business Outcomes
Revenue infrastructure, not website projects. We measure success by dealer adoption rates, quote-to-order cycle time, and margin protection—not page load speed.
System Ownership
We integrate with your ERP, CRM, and legacy systems—then own the result. If pricing doesn't sync or orders don't flow, we fix it. You don't manage vendors; you get working systems.
Embedded Partners
Your internal commerce team—without the overhead. Monthly strategy, continuous optimization, proactive troubleshooting. No RFPs, no change orders, no surprises.
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Completed Projects
The Problem
The Mid-Market Technology Trap.
The Agency Problem
You hire a digital agency. They make things "look good" but fail at the logic. They don’t understand CPQ, BOM, ERP integration, or dealer workflows. You end up with a website that can't handle multi-tier pricing, doesn't sync with your ERP, and forces your team into manual data entry.
The Consultancy Problem
You hire a big firm. They charge $100k+ for a strategy deck. They deliver recommendations but no code. You're left playing telephone between consultants who bill $300/hour for PowerPoints and developers who don't understand manufacturing workflows.
THE SOLUTION
Strategy and Technology Under One Roof.
We're Your Embedded Commerce Team
Think of us as your internal commerce infrastructure department—without the hiring, training, or management overhead. We combine the strategic thinking of a consultancy with the hands-on development of an agency, then stick around to optimize, troubleshoot, and scale.
- We become your embedded commerce infrastructure team, aligning the systems that power how you sell.
Commerce Systems Architecture.
We design the technical foundation for how you sell: which platforms fit your requirements, how they integrate with your ERP and CRM, what business logic needs to be built. We evaluate Shopify, BigCommerce, custom builds, and headless solutions—then recommend what actually works for your business model, not what's easiest to build.
B2B Platform Development.
We build the dealer portals and B2B commerce systems your business runs on. Custom pricing engines, account-based access, quote workflows. Whether that's Shopify Plus with custom apps, a headless architecture, or a purpose-built platform—we choose the stack that delivers your business outcomes within your budget and timeline.
Reduce Friction. Increase Margins.
Book a Commerce Infrastructure Audit.
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that covers both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and orchestration to ensure your projects deliver a measurable return on investment.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our tech stack is ready for this. Where do we start?
That's exactly why we start with a commerce infrastructure audit. Most mid-market manufacturers have a mix of legacy systems, bolt-on solutions, and manual processes. We assess what's working, what's breaking, and what needs to be rebuilt. You don't need to rip and replace everything—you need a roadmap that prioritizes business impact.