A dealer portal that actually works starts with the ERP.
Most dealer portals fail within 90 days — not because the software is bad, but because the operation behind it is not ready. Metrotechs builds the integration layer first: real-time pricing from your ERP, live ATP inventory, and bidirectional order flow. Then the portal on top of it.
B2B Ordering Is Still Manual in Most Manufacturing
- →Dealers email or fax POs that get manually rekeyed into the ERP — 15 minutes per order
- →Contract pricing lookups done manually from spreadsheets, leading to margin leakage
- →No real-time inventory visibility — dealers call to check stock before placing orders
- →Account management (invoices, returns, credits) handled through back-and-forth emails
B2B Dealer Portal for Manufacturers
Dealer Ordering Portal
Self-service ordering with your full catalog, search, filtering, and quick-order by SKU. Mobile-responsive so dealers can order from the warehouse floor.
Contract Pricing Engine
Customer-specific and tier-based pricing pulled from your ERP in real time. Volume discounts, promotional pricing, and special quotes — all governed and auditable.
Real-Time Inventory
Live ATP (available-to-promise) visibility across all warehouses. Dealers see what’s available, what’s allocated, and expected replenishment dates.
Account Self-Service
Dealers manage their own accounts — view invoices, track orders, submit returns, check credit status, and download statements. Zero CSR involvement for routine inquiries.
ERP Integration
Bi-directional, real-time integration with your ERP for orders, pricing, inventory, customers, and invoices. No batch files, no manual sync, no stale data.
Analytics & Reporting
Dealer performance dashboards, order analytics, and catalog engagement metrics. Understand who’s buying what and identify growth opportunities.
The Engagement Process
Requirements & UX
Interview dealers and internal stakeholders. Map the ordering workflow and define portal requirements. Design UX wireframes optimized for B2B buying patterns.
Integration Architecture
Design the integration between the portal and your ERP, WMS, and pricing systems. Define data contracts for orders, inventory, pricing, and customers.
Build & Iterate
Develop the portal in iterative sprints with dealer feedback at every milestone. Real data from your ERP from day one — no dummy catalogs.
Pilot Launch
Launch with a pilot group of dealers. Gather feedback, resolve edge cases, and validate ordering accuracy before full rollout.
Full Rollout & Adoption
Onboard all dealers with training materials and support. Track adoption metrics and iterate on UX based on real usage patterns.
Frequently Asked Questions
B2B Dealer Portal · M2B Commerce
Every engagement starts with an assessment.
We scope work after we understand your operation — not before. The Launchpad assessment maps where you are, quantifies what it's costing you, and sequences what to do first.
Start Your Assessment