Ecommerce · Dealer Portal

Your dealer portal is not a retail checkout with a login screen.

Q: How do you handle complex account pricing?

We support customer-specific pricing, tiered pricing, volume discounts, promotional pricing, and contract-based pricing. All pricing logic is governed by your ERP as the source of truth — the portal displays it, doesn't override it.

Q: Will our dealers actually use it?

Adoption is designed in, not hoped for. We build portals that are genuinely easier than email/phone ordering — fast search, quick reorder, mobile-friendly, and real-time stock visibility. Pilot dealers typically reach 80%+ adoption within 60 days.

Q: Can we customize the portal branding?

Fully branded to your company — logo, colors, domain, and email templates. The portal looks like your business, not a generic SaaS tool.

B2B Ecommerce starts with the operational architecture: real-time pricing from ERP, governed product data from PIM, configuration rules from CPQ, live ATP from WMS, and order flow into OMS and MES. The portal sits on top of that industrial foundation.

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The Problem

Dealer Ordering Is Still Manual in Most B2B Operations

Workflow problems happen when customer, order, pricing, inventory, and fulfillment rules live in separate places and the interface hides that fragmentation instead of resolving it.

What leaders see

Teams keep working around the system.

Customers, sales, operations, and finance still rely on email, spreadsheets, screenshots, and manual status checks.

What is actually happening

The workflow lacks one governed path.

Rules and records are spread across tools, so each handoff creates a chance for delay, rework, missed context, or bad data.

What gets worse

Portal workflows create more exception work.

The front end looks cleaner while the back office absorbs the mismatch between what users request and what systems can trust.

What Changes

What this work should improve.

Dealer Ordering Portal

Self-service ordering with your full catalog, search, filtering, and quick-order by SKU. Mobile-responsive so dealers can order from the warehouse floor.

Related service

Contract Pricing Engine

Customer-specific and tier-based pricing pulled from your ERP in real time. Volume discounts, promotional pricing, and special quotes — all governed and auditable.

Related service

Real-Time Inventory

Live ATP (available-to-promise) visibility across all warehouses. Dealers see what's available, what's allocated, and expected replenishment dates.

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Account Self-Service

Dealers manage their own accounts — view invoices, track orders, submit returns, check credit status, and download statements. Zero CSR involvement for routine inquiries.

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ERP Integration

Orders write back to the ERP the moment they're placed, and pricing, inventory, and customer records read from it in real time — no overnight batch job standing between a dealer's order and your fulfillment team.

Analytics & Reporting

Dealer performance dashboards, order analytics, and catalog engagement metrics. Understand who's buying what and identify growth opportunities.

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How It Fits Your Operations

Where this work touches your business.

Partner workflow layerWhich partner workflows should move out of email, phone calls, and disconnected portals first.

Governance dependencyThe workflow needs live ERP rules, clean account data, governed AI boundaries, and clear handoffs before users can trust the portal experience.

Workflow records involved

customers

catalog

contract pricing

available inventory

orders and invoices

What Launchpad captures before Metrotechs scopes delivery

Which system owns the record of truth.
Where manual work or reconciliation enters the workflow.
Which integrations, rules, or data cleanup have to come first.

Bring the problem into Launchpad

Build the Roadmap before you build the solution.

Launchpad documents what is wrong, captures what your team knows, and connects this service to the business outcome it needs to improve.

Talk through this problem Talk with Metrotechs

Built around the people, processes, records, and decisions that make the business work.

Measured by what becomes easier, clearer, safer, or more reliable after launch.

Delivery sequence

How the work moves from problem to measurable change.

B2B Ecommerce starts with the operational architecture: real-time pricing from ERP, governed product data from PIM, configuration rules from CPQ, live ATP from WMS, and order.

Requirements & UX

Interview dealers and internal stakeholders. Map the ordering workflow and define portal requirements. Design UX wireframes optimized for industrial buying patterns.

Integration Architecture

Design the integration between the portal and your ERP, WMS, and pricing systems. Define data contracts for orders, inventory, pricing, and customers.

Build & Iterate

Develop the portal in iterative sprints with dealer feedback at every milestone. Real data from your ERP from day one — no dummy catalogs.

Pilot Launch

Launch with a pilot group of dealers. Gather feedback, resolve edge cases, and validate ordering accuracy before full rollout.

Full Rollout & Adoption

Onboard all dealers with training materials and support. Track adoption metrics and iterate on UX based on real usage patterns.

FAQ

Questions that usually decide the scope.

Straight answers to what operators ask before committing budget to this work.

Can the portal integrate with our existing ERP?

Yes. We integrate with ERP as the primary ERP — the portal reads pricing, inventory, and customer data from ERP and writes orders back in real time. Legacy ERP integrations via Python are also supported.

How do you handle complex account pricing?

Will our dealers actually use it?

Can we customize the portal branding?