B2B Commerce · Analytics

See what your dealers are doing — and what they're not.

Your dealer portal generates data that most manufacturers ignore — who's ordering, what they're searching for, where they abandon carts, and which dealers are growing vs. declining. We turn that data into dashboards that drive revenue decisions.

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The Problem

Dealer Performance Is a Black Box

No visibility into which dealers are growing, flat, or declining until the quarterly sales review
No data on what dealers search for but don't buy — missed product opportunities invisible
Cart abandonment and checkout friction unmeasured and unaddressed
Sales reps manage accounts by gut feel instead of data-driven insights
What We Deliver

Service Scope

01
Dealer Performance Dashboards

Revenue, order frequency, average order value, and product mix by dealer. Trend lines that show growth, decline, and seasonality at a glance.

02
Order Analytics

Order volume, line items, fulfillment rates, and return rates. Drill from summary metrics to individual order detail.

03
Search & Browse Analytics

What dealers search for, which categories they browse, and what they view but don't buy. Product interest signals your sales team can act on.

04
Cart Abandonment Analysis

Where dealers drop off in the ordering process. Identify pricing, availability, or UX issues that prevent order completion.

05
Sales Rep Dashboards

Account-level dashboards for sales reps showing their dealers' activity, ordering trends, and engagement metrics. Data-driven account management.

06
Custom Reports

Configurable reports exportable to Excel, PDF, or BI tools. Schedule automated report delivery to stakeholders.

How We Work

Engagement Process

01
Analytics Requirements

Define key metrics, KPIs, and reporting needs for each stakeholder group — sales leadership, sales reps, operations, and marketing.

02
Data Pipeline Setup

Configure event tracking, data collection, and analytics pipelines. Capture user behavior, transaction data, and catalog interaction metrics.

03
Dashboard Development

Build interactive dashboards with drill-down capability. Real-time data refreshes for operational metrics, daily for strategic analytics.

04
Report Configuration

Configure automated reports, email schedules, and alert thresholds. Custom reports for specific business questions.

05
Training & Adoption

Train sales reps and managers on dashboard use. Demonstrate how to translate analytics insights into dealer engagement actions.

Common Questions

Frequently Asked Questions

Work with Metrotechs

Every engagement starts with an assessment.

Not a proposal. Not a sales call. We tell you what we find, not what you want to hear. The Launchpad assessment maps your operation before any software work begins.

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