B2B COMMERCE INFRASTRUCTURE PARTNER FOR MID-MARKET MANUFACTURERS
Stop Buying Projects,
Start Building Infrastructure.
Most manufacturers treat commerce as a project. Then wonder why their systems don't talk, their data doesn't flow, and their dealers can't self-serve. We become your embedded commerce infrastructure team—combining strategic technology leadership with hands-on development to build systems that power growth.
b2b commerce infrastructure for mid-market manufacturers
Stop Buying Projects,
Start Building Infrastructure.
Most manufacturers treat commerce as a project—then wonder why their systems don't talk, their data doesn't flow, and their dealers can't self-serve. We become your embedded commerce infrastructure team—combining strategic technology leadership with hands-on development to build systems that power growth.
Business Outcomes
Revenue infrastructure, not website projects. We measure success by dealer adoption rates, quote-to-order cycle time, and margin protection—not page load speed.
System Ownership
We define how your ERP, CRM, WMS, and commerce stack fit together, then lead the teams who build it. If pricing doesn't sync or orders don't flow, we fix the plan and direct the work.
Embedded Partners
Your internal commerce team—without the overhead. Monthly strategy, continuous optimization, proactive troubleshooting. No RFPs, no change orders, no surprises.
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Completed Projects
The Problem
The Mid-Market Technology Trap.
The Agency Problem
You hire a digital agency. They make things "look good" but fail at the logic. They don’t understand CPQ, BOM, ERP integration, or dealer workflows. You end up with a website that can't handle multi-tier pricing, doesn't sync with your ERP, and forces your team into manual data entry.
The Consultancy Problem
You hire a big firm. They charge six figures for a deck. They hand you recommendations, not working systems. You are stuck playing telephone between consultants who only talk in slides and developers who do not understand manufacturing.
THE SOLUTION
Strategy and Technology Under One Roof.
Think of us as your embedded commerce leadership team. We own the roadmap, architecture, and vendor ecosystem for digital commerce, without you having to build a big internal department. We blend the strategic thinking of a consultancy with enough technical depth to direct developers, challenge vendors, and keep the whole stack aligned.
- We become your embedded commerce infrastructure team, aligning the systems that power how you sell.
Commerce Systems Architecture.
We design the technical foundation for how you sell. Which systems own which data, how they integrate with your ERP and CRM, and what business logic needs to live where. Then we help you pick the right platforms and partners to build it, instead of letting vendors design your architecture for you.
B2B Platform Development.
We lead the build of your dealer portals and B2B commerce systems. That can mean working alongside your existing developers, or bringing in trusted partners for custom pricing engines, account portals, and quote workflows. The stack is chosen to fit your model and budget, not ours.
Reduce Friction. Increase Margins.
Book a Commerce Infrastructure Audit.
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that covers both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and orchestration to ensure your projects deliver a measurable return on investment.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our tech stack is ready for this. Where do we start?
That's exactly why we start with a commerce infrastructure audit. Most mid-market manufacturers have a mix of legacy systems, bolt-on solutions, and manual processes. We assess what's working, what's breaking, and what needs to be rebuilt. You don't need to rip and replace everything—you need a roadmap that prioritizes business impact.