- Industry:Firearms Manufacturing | eCommerce
- Clients: Outlier USA
- Solution: WordPress | Ecwid
- Date: 08/06/2024
Project Summary
Client Needs:
Outlier USA, a premium gun barrel manufacturer based in Greenville, Texas, needed a fast-loading, high-performance website to support their brand launch. The company wanted a clean, professional design that would reflect their precision-built products while also functioning as a scalable eCommerce storefront with SEO baked in from day one.
Services Provided
Metrotechs delivered a complete digital infrastructure to support Outlier’s brand growth and online operations:
- Custom Website Development
- Ecwid eCommerce Integration
- Technical & On-Page SEO
- Enterprise-Grade AWS Hosting
Our Approach:
We crafted a clean, high-impact website with a focus on performance, usability, and technical scalability. Using Ecwid, we delivered a lightweight eCommerce solution that integrated smoothly with the brand’s CMS. SEO was treated as foundational — with structured metadata, keyword-optimized content, and performance-first page structure. Hosting was deployed on AWS for low-latency performance, global reach, and bulletproof reliability.
Challenges
Launching a new brand in a competitive industry like firearms requires flawless execution. The biggest challenge was balancing performance with regulatory compliance, scalability, and a tight visual design brief — all while building from scratch. Through close collaboration and agile development, we delivered a launch-ready platform that’s fast, flexible, and future-proof.
Results / Success Metrics
Within 60 days of launch, Outlier USA saw strong early traction — a direct result of the solid technical foundation and optimized user experience.
- ✅ 48% increase in organic search visibility (based on indexed keywords)
- ✅ 3.2x faster page load speed compared to industry average
- ✅ Reduced bounce rate by 35% on product and landing pages
- ✅ Stable AWS uptime with <200ms average response time
- ✅ High customer satisfaction reported in early DTC orders
Working with Metrotechs was a game-changer for our business. Their team helped us achieve our digital goals beyond expectations.
Outlier USA
