Metrotechs
Take your online presence to the next level with Metrotechs.
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Frisco Texas -
Arlington Texas
817-612-3575
- Industry:Firearms Optics | eCommerce
- Clients: Arken Optics USA
- Solution: SEO | AWS | WordPress
- Date: 11/06/2023
Projects Summary
Client Needs:
Arken Optics USA needed to break through a plateau and scale organic growth with a durable SEO engine. The mandate: regain control of web assets, build a high-performance stack, implement data-driven SEO, expand keyword visibility tied to buyer intent, and measure everything end-to-end. Outcome (Dec 2023 → Jun 2025): +821% total ranking keywords (1,232→11,355), +700% page-1 rankings (71→573), +423% top-3 positions (43→225), and +985% SERP features (27→293).
Services Provided
For this engagement, we delivered a full-stack SEO rebuild and platform modernization tailored to measurable growth:
- Technical SEO Overhaul (CWV, indexation, redirects)
- Platform & Performance (WordPress on AWS Lightsail, CloudFront/S3)
- Analytics & Tracking (GA4, BigQuery, SEMrush/Ahrefs, Clarity, HubSpot)
- Content Strategy & Schema (pillar/cluster, internal linking, Product/FAQ/Reviews)
Our Approach:
We rebuilt the foundation first: migrated to WordPress on AWS Lightsail with a seamless Ecwid integration; wired an enterprise analytics layer (GA4, BigQuery, SEMrush/Ahrefs, Clarity, HubSpot); and tightened technical SEO with CloudFront/S3, W3TC, Core Web Vitals tuning, and URL cleanup. Then we launched a buyer-intent content engine—pillar/cluster pages, long-form guides, FAQs—and structured data to capture rich results. The result: faster load, better indexability, and consistent rank lift across product and category terms.
Challenges
Fragmented vendor history, shifting scope, and legacy tech debt created inconsistent URLs, thin content, and slow pages. We navigated multiple stakeholders while preserving e-commerce uptime during migration, standardized publishing and tracking, repaired crawl errors, and enforced a clean redirect strategy—stabilizing the stack and creating a repeatable growth engine for ongoing SEO expansion.
Results / Success Metrics
Measured outcomes from our SEO rebuild (Dec 2023 → Jun 2025). Clear, verifiable wins tied to visibility and conversion intent:
- +821% growth in ranking keywords — from 1,232 to 11,355, expanding visibility across high-intent product and category terms.
- +700% increase in page-1 rankings — 71 to 573 results now competing where clicks and revenue happen.
- +423% lift in top-3 positions — 43 to 225; stronger click-through on commercial queries.
- +985% gain in SERP features — 27 to 293 rich results (Product, FAQ, Reviews) boosting CTR.
- Faster site, better indexation — CWV tuning, CDN/caching, and URL cleanup reduced load times and crawl waste.
- Cleaner data → better ROI — structured product data and feed health improved Shopping/organic performance and attribution.
Working with Metrotechs was a game-changer for our business. Their team helped us achieve our digital goals beyond expectations.
Arken Optics USA
