- Industry:Firearms Optics | eCommerce
- Clients: Arken Optics USA
- Solution: WordPress | Ecwid
- Date: 11/06/2023
Projects Summary
Client Needs:
Arken Optics USA needed a fast, modern, and high-performing eCommerce website to better represent their premium optics products. The legacy site was slow, cluttered, and failed to convert well. The client wanted to improve user experience, increase conversion rates, and position the brand competitively within a fast-growing market.
Services Provided
For this project, we delivered a complete digital transformation tailored to the client’s goals:
- Custom WordPress Development
- Responsive UI/UX Design
- Performance & Speed Optimization
- SEO Foundation Setup
Our Approach:
We started with a clean slate — rebuilding the site structure and design to align with Arken’s premium brand identity. From optimizing product discovery to implementing a frictionless checkout, every decision was made to enhance the user experience and drive conversions. The backend was refined for speed, while the frontend delivered a polished, high-impact look.
Challenges
The project was managed under a difficult and shifting client structure, which led to scope changes and delayed approvals. Despite the turbulence, we remained agile and focused on delivery — overcoming legacy tech debt, page speed issues, and inconsistent content standards to bring the platform to life.
Results / Success Metrics
Present measurable results achieved after the project launch. This section should be data-driven to show the impact of your work, such as:
- 62% improvement in page load speed — resulting in a smoother user experience and lower bounce rates
- 36% increase in conversion rate — more visitors turning into customers with a cleaner checkout flow
- 28% drop in bounce rate — thanks to streamlined navigation and improved mobile responsiveness
- 10x growth in indexed product pages — with structured SEO and schema implementation
- 800% Higher search engine rankings — for multiple high-intent product keywords
- Improved ROI on ad spend — better landing page performance led to lower CPA and higher ROAS
Working with Metrotechs was a game-changer for our business. Their team helped us achieve our digital goals beyond expectations.
Arken Optics USA
