- Industry:Firearms Optics | eCommerce
- Clients: Arken Optics Dealer Portal
- Solution: WordPress | WooCommerce | B2B
- Date: 8/07/2025
Project Summary
Client Needs:
Arken Optics USA required a dealer-exclusive portal where retailers could apply for membership, view live inventory, and place high-volume orders without bogging down the internal sales team. Legacy spreadsheets and phone orders were stifling growth and draining staff resources.
Services Provided
Metrotechs delivered a turnkey B2B commerce solution:
- Custom WordPress + WooCommerce B2B build
- Automated dealer application & KYC workflow
- Bulk-order matrix with tiered pricing & ACH checkout
- Real-time NetSuite inventory & tax-exempt sync
Our Approach:
We mapped the complete dealer journey, chose a hardened AWS Lightsail stack, and built modular components to vet applications in minutes and surface real-time stock. GitHub Actions CI/CD, CloudFront CDN, and multi-AZ backups ensure a near-perfect uptime record while giving dealers a sub-one-second page load.
Challenges
Wholesale demand exploded mid-build, forcing rapid scope shifts and heavy ERP integration. We containerized the stack, introduced auto-scaling, and refactored legacy code on the fly—hitting $4 MM in revenue within 18 months while maintaining >99.98 % uptime.
Results / Success Metrics
Arken had explosive DTC growth but no scalable dealer-only channel. Spreadsheets, phone orders, and scattered price lists were throttling wholesale sales and burning man-hours. Key pain points Manual dealer vetting & onboarding No live inventory or tiered pricing Sales reps buried in email + Excel Downtime risk during seasonal traffic spikes (Black Friday, Shot Show, product launches)
- <1s page load speed — resulting in a smoother user experience and lower bounce rates
- More visitors turning into customers with a cleaner checkout flow
- 28% drop in bounce rate — thanks to streamlined navigation and improved mobile responsiveness
- 2x growth in indexed product pages — with structured SEO and schema implementation
- Higher search engine rankings — for multiple high-intent product keywords
- Improved ROI on ad spend — better landing page performance led to lower CPA and higher ROAS
Working with Metrotechs was a game-changer for our business. Their team helped us achieve our digital goals beyond expectations.
Arken Optics USA
