Product Information Management (PIM)
Tame the data chaos. We implement PIM solutions that centralize your technical specs, marketing copy, and media assets into a single source of truth for all your B2B channels.
The Problem
Manufacturers often have product data scattered across legacy ERP fields, local Excel sheets, and Dropbox folders. This leads to inconsistent specs on the web, slow "time-to-market" for new parts, and a customer experience that feels unprofessional and unreliable.
Our Approach
We don't just "install software." We help you define a data governance model that enriches your ERP data with the technical attributes and rich media required for modern e-commerce—ensuring your dealers always see the most accurate, up-to-date information.
What's Included
Single Source of Truth
Consolidate technical attributes, marketing copy, and documentation into one central, searchable repository.
Technical Spec Modeling
We help you map complex manufacturing attributes—volts, watts, material types, and tolerances—across thousands of SKUs.
Data Governance
Establish workflows for approvals, ensuring that marketing, engineering, and sales all sign off on data before it goes live.
Multi-Channel Sync
Automatically push product updates to your B2B portal, public website, marketplaces (Amazon Business), and print catalogs.
Media Asset Pairing
Link CAD drawings, installation videos, and high-res photography directly to the relevant SKUs for easy dealer access.
Completeness Tracking
Visual dashboards that show you which products are "ready for market" and which are missing critical information.
The Infrastructure of Commerce
For mid-market manufacturers, the ERP is the engine of the business, but it's a terrible place to manage "rich" product data. ERPs are built for accounting and inventory, not for explaining why a customer should buy a specific part. A PIM acts as the layer between your factory floor and your digital storefront.
Our PIM implementation focuses on the Attribute Strategy. We identify common denominators across your product lines to ensure that your portal's search and filtering work perfectly. If a dealer searches for "316 Stainless Steel" and "1/2 inch," they should get exactly what they need instantly.
Solving the "Excel as a PIM" Trap
Most manufacturers use "VLOOKUP" as their primary data management tool. This is highly error-prone and doesn't scale. We help you migrate those legacy sheets into a structured environment where one change to a master attribute updates every channel simultaneously.
- Audit of current fragmented data sources.
- Selection of the right PIM platform (Akeneo, Pimcore, etc.).
- Integration with legacy ERP systems (SAP, NetSuite, Dynamics).
- Custom syndication to B2B e-commerce platforms.
Reduced Time-to-Market
By streamlining the enrichment process, we typically help manufacturers reduce the time it takes to launch a new product online from weeks down to hours. This agility is a significant competitive advantage in rapidly shifting markets.
When You Need a PIM
The SKU Explosion
You have thousands of variants (sizes, colors, materials) and your sales team can't keep track of which specs belong to which SKU.
Multi-Brand Management
You’ve acquired several companies and now have three different naming conventions and data standards for the same types of parts.
Global Syndication
You need to provide product data in multiple languages and currencies for international dealers, while maintaining a single master copy.
Technical Compliance
Your products require safety certifications (UL, CE, ISO) to be attached to every digital product page for legal or engineering reasons.
Our Delivery Roadmap
Data Discovery
We audit your existing ERP fields and spreadsheets to identify the "master" data and the "enrichment" needs.
Schema Design
We build the technical attribute model—defining categories, families, and variant logic that makes your products searchable.
Migration & Enrichment
We lead the bulk upload of your data and train your marketing team to enrich the records with rich media and copy.
Syndication Launch
We connect the PIM to your commerce portal and other channels, ensuring a "real-time" sync of product information.
Clean Up Your Product Data Today
Schedule a technical audit of your product data. We'll show you how a PIM implementation can reduce manual work and power your digital growth.
Request a Data Audit