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Privacy Policy

Effective Date: July 5, 2025
Last Updated: July 5, 2025

Metrotechs Digital Marketing Agency, LLC (“Metrotechs,” “we,” “us,” or “our“) values the privacy of our customers, visitors, and end‑users (“you“). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you engage with any of our properties, including:

  • metrotechs.io and all sub‑domains;
  • Launchpad (https://launchpad.metrotechs.io) and its integrated services—WordPress, Sitejet, Ecwid, 360 Monitoring, MySQL/MariaDB databases, email, DNS, and related DevOps tooling;
  • SEO Tools Suite (https://seo.metrotechs.io);
  • Brand Builder AI Platform (https://ai.metrotechs.io); and
  • Any other websites, SaaS products, mobile applications, dashboards, or professional services we operate (collectively, the “Services“).

By using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Services.

1. Scope & Responsibility

This Policy applies to personal information that Metrotechs processes as a controller (i.e., when we decide why and how data is processed). For customer data hosted in Launchpad, SEO Tools, or Brand Builder on behalf of end‑users, Metrotechs acts as a processor and our Data Processing Addendum (“DPA”) governs.

2. Information We Collect

Category Examples Source
Account & Contact Data Name, company, job title, postal address, email, phone, billing details Provided by you when creating accounts, subscribing, purchasing, or contacting support
Content & Configuration Data Website files, database dumps, product catalogs (Ecwid), DNS records, server settings Uploaded or generated by you within Launchpad or migration tools
E‑commerce & Payment Data Order history, invoices, last‑four of credit card, tax information Payment processors (Stripe, Paddle, PayPal) and Ecwid storefronts
Usage & Log Data IP address, browser type, device ID, pages viewed, feature usage, error logs Collected automatically via cookies, analytics scripts, server logs
Performance & Health Metrics Uptime stats, response times, resource consumption (CPU, RAM) from 360 Monitoring Collected automatically from monitored endpoints
SEO & Marketing Data Keyword rankings, backlink profiles, site audits Pulled from integrated APIs (e.g., Google Search Console) when you authorize
AI Prompt Data Prompts, documents, images, generated texts from Brand Builder Entered by you or by your authorized users
Third‑Party Integration Data OAuth tokens, user IDs, profile details Provided by the third‑party service upon your authorization
Support & Communications Chat transcripts, emails, telephone recordings Provided by you when contacting us

We do not knowingly collect sensitive personal information (e.g., race, religion, health) unless you voluntarily provide it in content you upload.

3. How We Collect Information

  1. Directly from you. When you register, fill out forms, upload files, purchase a plan, or interact with support.
  2. Automatically. Through cookies, web beacons, tracking pixels, and server logs.
  3. From third parties. Payment processors, single‑sign‑on (SSO) providers, marketing partners, and public sources.
  4. Via Integrated Services. When you connect WordPress, Sitejet, Ecwid, Google Analytics, or other APIs, we receive data per their permissions screens.

4. Purposes & Legal Bases of Processing

Purpose Legal Basis (GDPR)
Provide, operate, and maintain the Services Performance of a contract
Provisioning websites, stores, and monitoring dashboards Performance of a contract
Authenticate and secure accounts Legitimate interests / Performance of a contract
Process payments & prevent fraud Performance of a contract / Legal obligation
Analyze usage, improve features, train AI models Legitimate interests / Consent (for cookies)
Send administrative or transactional messages Performance of a contract
Market our Services, offer promotions Consent / Legitimate interests
Comply with laws, enforce Terms, defend legal claims Legal obligation / Legitimate interests

If we rely on consent, you may withdraw it at any time.

5. Cookies & Tracking Technologies

We use first‑ and third‑party cookies, local storage, and similar technologies to:

  • Keep you signed in;
  • Remember preferences;
  • Measure site performance and conversions;
  • Target ads on social media and search platforms.

You can manage or disable cookies through your browser settings. Some features may not function without cookies.

6. How We Share Information

We do not sell your personal information. We share it only as described below:

  1. Service Providers. Cloud hosting (AWS, Google Cloud), payment processors, customer‑support platforms (Zendesk, Intercom), email delivery (SendGrid).
  2. Integrated Platforms. Upon your instruction, we transmit data to WordPress.org/Automattic, Sitejet GmbH, Ecwid by Lightspeed®, Google Search Console, 360 Monitoring by WebPros, and others.
  3. Business Transfers. In connection with a merger, acquisition, or sale of assets.
  4. Legal & Regulatory. Government agencies or auditors when required by law or to protect rights, property, or safety.
  5. Aggregated or De‑identified Data. We may publish usage statistics that cannot reasonably identify you.

7. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Upon account termination, we delete or anonymize data within 60 days, except backups retained for disaster recovery (max 180 days) and billing records retained for 7 years.

8. Security Measures

Metrotechs employs administrative, technical, and physical safeguards, including:

  • Encryption in transit (TLS 1.2+) and at rest (AES‑256 where supported);
  • 24/7 infrastructure monitoring and DDoS mitigation;
  • Role‑based access control (RBAC) and MFA for staff;
  • Regular vulnerability scanning & penetration testing;
  • Secure development lifecycle (SDLC) and code reviews.

Despite our efforts, no system is 100 % secure. You are responsible for safeguarding your passwords and website security plugins.

9. International Transfers

We are headquartered in the United States. Where we transfer personal data from the European Economic Area (“EEA”), United Kingdom, or Switzerland to a country that has not been deemed adequate, we rely on Standard Contractual Clauses (SCCs) or an approved certification mechanism.

10. Your Rights & Choices

Depending on your location, you may have the following rights:

  • Access the personal information we hold about you;
  • Rectify inaccurate or incomplete data;
  • Erase data (“right to be forgotten”);
  • Restrict or object to processing;
  • Portability of data;
  • Opt‑out of marketing communications;
  • Opt‑out of the “sale” or “sharing” of data under CCPA/CPRA;
  • Lodge a complaint with a supervisory authority.

You can exercise rights via your account dashboard or by contacting us (Section 13).

11. Children’s Privacy

The Services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us data, contact us and we will delete it.

12. Automated Decision‑Making & AI

Brand Builder and certain SEO tools use machine‑learning models to generate content, recommendations, and insights. These outputs are assistive and subject to your review. We do not make fully automated decisions that produce legal or similarly significant effects without human oversight.

13. Contact Us

If you have questions or wish to exercise your privacy rights, contact:

Metrotechs Digital Marketing Agency, LLC
Attn: Privacy Officer
9355 John W. Elliott Dr. #25507 Frisco, TX. 75033
Email: [email protected]

14. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be notified via email or prominent notice on our sites at least 30 days before the new policy takes effect. Your continued use of the Services after that constitutes acceptance.

15. California & Other State Disclosures

Under the California Consumer Privacy Act (CCPA/CPRA) and similar U.S. state laws, we provide the following additional disclosures:

  • We do not sell or share personal information for cross‑context behavioral advertising.
  • We collect the categories listed in Section 2.
  • You may designate an authorized agent to submit a rights request on your behalf.
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