Blacksmith Blades, a custom cosmetology shear manufacturer based in Lewisville, TX, needed a robust eCommerce platform to showcase their craftsmanship and streamline sales. They also required a membership system to support schools and vendor partners, advanced data tracking for business intelligence, and reliable SEO and hosting infrastructure to grow their brand online.
Services Provided
We delivered a fully integrated digital platform tailored to their operational and branding goals:
Custom WooCommerce Development
Vendor & School Membership System
Google Analytics + BigQuery Integration
SEO & Managed Web Hosting
Our Approach:
We designed and developed a streamlined eCommerce experience from the ground up. The website features stunning product visuals, advanced user roles for members, and powerful backend systems that track every meaningful customer interaction. Insights are gathered using GA4 and BigQuery, with real-time visualizations in Looker Studio to support data-driven growth.
Challenges
Coordinating between schools, vendors, and retail customers presented challenges in both UX design and logic handling. We implemented a flexible membership framework, tackled performance issues common with large product galleries, and maintained rigorous security standards across the entire platform.
Results / Success Metrics
Blacksmith Blades’ new eCommerce ecosystem launched with precision—and the results spoke for themselves within the first 60 days:
✅ 40% boost in organic traffic driven by on-site SEO and content structure
✅ Product pages now load 2.8x faster, improving engagement and conversion rates
✅ Vendor and school membership signups increased by 55%
✅ Real-time dashboards in Looker Studio improved internal decision-making and marketing performance
✅ Average server response time held steady under 180ms on Metrotechs-managed hosting infrastructure
"Metrotechs delivered exactly what we needed—a fast, professional eCommerce site that reflects the quality of our products. The vendor and school membership system works flawlessly, and the real-time dashboards have been a game changer for our operations. Their team truly understands the tech behind growth."
