E-Commerce Built for Firearms and Accessories

Your business runs on precision, compliance, and dependable operations. We help you sell at scale with a commerce stack that protects your license, supports dealers, and turns demand into fulfilled orders without adding back office chaos.

From serialized inventory and FFL workflows to MAP enforcement and ERP sync, our work removes manual tasks, reduces risk, and gives leadership clear visibility across B2B and D2C channels.

What We Deliver

• Dealer portals with pricing, allocations, and fast bulk ordering
• FFL checkout, age gates, and state restrictions in the cart
• Serialized and kit inventory that matches how you build and ship
• ERP, WMS, and accounting integration for clean orders and invoices
• MAP monitoring, warranty and RMA automation, and channel reporting

Compliance in the flow, not on a spreadsheet. Dealers order faster and support tickets drop.

Director of Operations

National OEM Manufacturer

Our Goal, Your Outcomes

We help you cut manual work, protect compliance, and grow dealer adoption. Expect faster order to ship times, fewer support tickets, cleaner data across systems, and clear margin by channel. Your team focuses on production and relationships while the platform handles rules and routine tasks.

Problems We Fix For Manufacturers

Most teams juggle quotes, price sheets, and compliance checks outside the system. We fold those into the flow so orders move without rework.

• Catalog control by buyer type and region
• Accurate serialized and kit tracking from pick to ship
• Dealer pricing, allocations, and net terms that hold at checkout
• Mixed carts that split FFL items and accessories correctly
• Clean order, tax, and invoice sync to ERP and accounting

Compliance Experience

We understand regulated commerce. Our team has supported brands like Arken Optics, Outlier USA, and StingerWorx. We implement FFL checks, age gates, state restrictions, export controls, MAP rules, and audit trails so selling stays safe and scalable.

• FFL verification and destination validation at checkout
• Rules at product and ZIP levels before payment
• Recorded approvals and overrides for clean audits
• Access controls tied to user role and location

Dealer Success At Scale

Dealers should place orders in minutes. Your team should not chase emails for pricing and availability.

• Self service ordering with live inventory and backorder rules
• Tiered pricing, co op tracking, and warranty RMA status
• Preorder windows that match production and allocations
• Automated MAP monitoring with evidence for your reps

Integrations That Keep Data Clean

Your eCommerce stack should be a hub. We connect ERP, WMS, PIM, CRM, and accounting so every record matches end to end.

• Orders, customers, and invoices synced with stable IDs
• Inventory and allocations refreshed on a reliable schedule
• Error alerts when feeds fail or data looks wrong
• Dashboards in GA4 and Looker Studio for leadership

Metrics That Matter

We measure results your leadership cares about. These are visible on your exec dashboard.

• Order to ship time
• Support tickets per 1,000 orders
• Dealer portal adoption and repeat buys
• Fill rate and partial shipment rate
• Margin by channel and MAP violations closed

FAQs For Manufacturers

Can we keep our ERP and WMS? Yes. We integrate and sync orders, customers, inventory, and invoices with the same IDs.

How do you handle mixed carts? Serialized items route to an FFL. Allowed accessories ship direct or follow the serialized item based on your policy.

Can dealers see pricing and allocations? Yes. Terms, credit, and allocations display in the portal and are enforced at checkout.

What about export and state restrictions? Rules apply at product and destination levels before payment. Decisions are logged for audits.