Cookie Policy
Effective Date: July 5, 2025
Last Updated: July 5, 2025
Metrotechs Digital Marketing Agency, LLC (“Metrotechs,” “we,” “us,” or “our“) leverages cookies and similar technologies to operate, secure, and enhance our online properties, including—but not limited to—metrotechs.io, launchpad.metrotechs.io (Launchpad), seo.metrotechs.io (SEO Tools Suite), and ai.metrotechs.io (Brand Builder). This Cookie Policy explains what cookies are, why we use them, and how you can manage them.
By continuing to browse or use any of our Sites, you consent to the placement of cookies and the processing of data in accordance with this Policy. You may withdraw or modify consent at any time via our cookie banner or your browser settings (see Section 6).
1. What Are Cookies?
Cookies are small text files that a website stores on your device. They retain user preferences and session information, helping the site remember you across pages and visits. For simplicity, we use “cookies” to cover all similar technologies such as HTML5 local storage, web beacons, tracking pixels, and JavaScript SDKs.
2. Cookie Categories & Lifespans
| Category | Purpose | Examples | Default Lifespan |
|---|---|---|---|
| Strictly Necessary | Enable core functionality like user authentication, payment processing, and load balancing. Disabling these will break essential features. | __cf_bm (Cloudflare), sessionid (Launchpad), wp-woocommerce_session_* (WordPress stores) |
Session–1 year |
| Functional | Remember choices (language, dashboard layout, recently opened projects) to provide personalized experiences. | preferred_locale, launchpad_theme |
1 month–2 years |
| Performance | Collect anonymous data on page load times, API latency, and error reporting to help us diagnose and optimize. | _gcl_au, sentry_* |
90 days |
| Analytics | Measure user interactions and journey flows across Metrotechs properties. | _ga (Google Analytics 4), plausible_*, _pk_id.* (Matomo) |
13 months |
| Marketing & Attribution | Track campaign performance and build custom audiences so we serve relevant ads. | _fbp (Meta), _gads (Google Ads), li_fat_id (LinkedIn) |
90 days–13 months |
| Third‑Party Integrations | Support embedded content or widgets you activate, such as Ecwid storefronts, YouTube videos, Intercom live chat, Calendly scheduling. | Varies by provider | Varies |
A full, dynamic list of cookies (name, provider, purpose, lifespan) is available in the Cookie Settings center linked in every site footer.
3. Why We Use Cookies
- Site Reliability & Security. Safeguard logins, enforce rate limits, protect against CSRF/XSS, and distribute load across multiple servers.
- Personalization. Save UI settings (e.g., dark mode, grid vs. list view in Launchpad), remember last‑used SEO project, and auto‑fill forms.
- Performance & Diagnostics. Measure uptime via 360 Monitoring agents, track slow queries, and debug error traces.
- Analytics & Product Development. Understand which tutorials are most viewed, how often users export Brand Builder assets, and where they drop off in onboarding.
- Marketing & Attribution. Verify ad conversions (e.g., new subscription sign‑ups) and prevent showing the same campaign twice.
We never store sensitive data (full payment card numbers, SSN, health info) in cookies.
4. Legal Bases (GDPR & ePrivacy)
- Strictly Necessary Cookies are processed under Metrotechs’ legitimate interest to provide the requested service.
- All other cookies require your consent, obtained via our cookie banner when you first visit.
You may change or withdraw consent in the banner at any time.
5. U.S. State Privacy Disclosures
We do not sell or share personal data as defined under the CCPA/CPRA, CPA, CTDPA, VCDPA, or UCPA. Nevertheless, you can opt out of marketing cookies in the banner or by emailing privacy@metrotechs.io.
6. Managing Your Cookie Preferences
- Cookie Banner & Settings Center. Click “Cookie Settings” in the footer to toggle categories on/off. Changes take effect immediately.
- Browser Controls. Most browsers allow you to inspect, clear, or block cookies. Useful resources:
- Do Not Track (DNT). Our Sites do not currently respond to browser DNT signals due to lack of standardized enforcement.
- Ad Industry Opt‑outs. For interest‑based ads, visit https://optout.aboutads.info (U.S.) or https://www.youronlinechoices.eu (EU).
Note: Disabling certain cookies may render parts of Launchpad, SEO Tools, or Brand Builder inaccessible (e.g., you may be logged out or unable to purchase services).
7. International Transfers & Safeguards
Cookie‑derived data may be processed in the United States or other jurisdictions where we or our sub‑processors operate. We rely on Standard Contractual Clauses (SCCs) or equivalent safeguards when transferring EU/UK personal data.
8. Updates to This Policy
We may revise this Cookie Policy to reflect new technologies, legal requirements, or business changes. We will update the Last Updated date and, when changes are material, provide prominent notice (e.g., banner or email) at least 15 days in advance.
9. Contact Us
Questions? Email privacy@metrotechs.io or write to:
Metrotechs Digital Marketing Agency, LLC
Attn: Privacy Officer
9355 John W. Elliott Dr. #25507
Frisco, TX 75033 USA
Tel: +1 (817) 612‑3575
Tel: +1 (945) 217‑0131