Unified Storefront Development
Consolidate your B2B, D2C, and international sales channels into a single, high-performance commerce engine. Manage multiple storefronts from one backend without duplicating data or effort.
The Problem
The "Silo Trap" is real. Manufacturers often end up with separate platforms for their B2B dealers and their D2C retail customers. This leads to fragmented inventory, inconsistent branding, and a doubled workload for your IT and marketing teams.
Our Approach
We build centralized architectures (often Headless or Multi-site) that allow you to share a single product catalog and ERP integration across infinite storefronts—each with its own unique branding, currency, and pricing logic.
What's Included
Multi-Tenant Architecture
Run 5, 10, or 50 unique storefronts off a single commerce instance. One login, one dashboard, total control.
Segment-Specific UX
Show different catalogs and navigation to your B2B dealers than you show to your D2C end-users on the same engine.
Headless Flexibility
Decouple your storefront from the backend to achieve sub-second load times and complete creative freedom across brands.
Unified Catalog Management
Edit a product once in your PIM and push it instantly to your B2B portal, D2C shop, and Amazon Business marketplace.
Global Localization
Launch region-specific storefronts with localized language, currency, tax rules, and localized inventory logic.
Centralized Order Flow
All orders from all channels are normalized and funneled through a single ERP integration for fulfillment.
The Case for Headless and Multi-Site
In the traditional B2B world, e-commerce was a standalone tool. In the modern world, it is a distributed ecosystem. We specialize in "headless" commerce—separating your backend business logic from the frontend customer experience. This allows you to build a specialized shopping experience for a high-end consumer brand while keeping the robust, data-heavy grid ordering needed for B2B dealers.
The efficiency gain is massive. Instead of managing three integrations to your ERP, you manage one. Instead of three security audits, you perform one. Your unified engine becomes a scalable foundation that allows you to launch a new brand or microsite in days, not months.
Consolidating Operational Overhead
One of the hidden costs of fragmented e-commerce is the human cost. Your marketing team shouldn't have to learn three different CMS platforms. By unifying your storefronts, we provide a "cockpit" view of your entire digital business.
- Single login for customer service to manage B2B and D2C orders.
- Unified promotional engine to run cross-brand sales.
- Centralized reporting for a holistic view of company-wide sales.
- Reduced technical debt by maintaining a single codebase.
Future-Proofing Your Growth
Whether you are expanding into new international markets or acquiring new brands, a unified storefront architecture ensures that your technical infrastructure is an accelerator, not a bottleneck. We build for the "next five years," ensuring your platform can pivot as fast as the market does.
Common Use Cases
The Hybrid Brand
Manufacturers who sell bulk to dealers via a portal but also want to sell individual units direct-to-consumer at MSRP.
The Parent Company
Organizations with multiple distinct brands that need to share the same logistics and ERP backend while maintaining separate brand identities.
Global Expansion
Launching a "localized" version of your store for Europe or Canada with local domains, currencies, and inventory warehouses.
Microsites & Launches
High-speed, temporary storefronts created specifically for a new product line or a specific marketing campaign.
Our Unified Methodology
Channel Strategy
We map out every store you need today and every store you might need in the next 24 months to ensure a scalable architecture.
Core Engine Build
We build the shared backend infrastructure—the "brain"—that will power every storefront in your ecosystem.
Storefront Implementation
We build the unique front-ends for each brand or channel, ensuring pixel-perfect design while maintaining shared logic.
Deployment & Training
We launch your ecosystem and train your team on how to manage multiple stores from a single, unified dashboard.
Simplify Your Digital Sales Ecosystem
Stop managing silos. Schedule a consultation to see how a unified storefront strategy can increase your efficiency and accelerate your growth.
Book a Platform Audit