Metrotechs
Take your online presence to the next level with Metrotechs.
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Frisco Texas -
Arlington Texas
817-612-3575
If your dealer login only reveals discounted price sheets, you are leaving revenue, partner loyalty, and operational efficiency on the table. A modern dealer portal is the operating system for your channel. It brings together quoting, contract pricing, inventory visibility, training, warranty and RMA workflows, marketing assets, rebates, and analytics in one place. At Metrotechs, we build these portals on OroCommerce because it was designed for B2B from day one and fits the realities of manufacturing.
The problem with discount-only portals
A price wall creates friction. Dealers still email for quotes, exceptions, and lead times. Sales operations maintain versioned spreadsheets that drift out of sync. Marketing assets live in scattered folders with no control over who uses what. There is no simple way to enforce MAP, track MDF, or show partners how they are performing. The result is slow response times, inconsistent branding, and limited adoption. Dealers will not keep returning to a portal that does not help them sell.
What a modern dealer portal must include
Use the portal to help partners sell more and support customers faster.
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Account-based pricing and contracts that reflect real agreements, with effective dates and approvals
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Quotes, RFQs, and negotiated ordering that convert to orders without email ping-pong
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Inventory and availability visibility with ERP and WMS data, including ETAs and backorder options
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A marketing hub for product assets, MAP guidelines, and MDF programs with permission controls
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Training and certifications that unlock catalogs, discounts, or programs after completion
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Warranty and RMA self-service with structured data capture and clear approval steps
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Dealer scorecards and analytics that guide joint business planning
Why we standardize dealer portals on OroCommerce
OroCommerce gives manufacturers the building blocks they need without a pile of custom code.
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Corporate accounts and roles for real buying groups. Headquarters, branches, and counter staff can have different permissions, budgets, and approvals.
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Multiple price lists and buyer-specific catalogs. Pricing aligns with contracts, regions, and tiers.
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RFQ, quote, and order workflows. Your team and the dealer negotiate in one place with full history.
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A configurable workflow engine. Model onboarding, credit holds, RMA steps, and MDF approvals.
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Multi-website and multi-organization support. Run regions or brands in one back office.
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Headless-ready APIs. REST and JSON:API endpoints integrate ERP, PIM, WMS, CRM, tax, and shipping.
How Metrotechs delivers dealer portals for manufacturers
We focus on outcomes that matter to channel partners and to your internal teams.
Discovery and KPIs
We segment your channel, map price logic and approvals, and define success metrics such as quote-to-order time, repeat order velocity, and RMA cycle time.
Data and integration
We connect ERP items, stock, contracts, and invoices. We sync PIM attributes and assets, and we tie in CRM account data. OroCommerce becomes the front door while your systems of record remain authoritative.
Portal capabilities
We implement dealer onboarding with approvals and e-sign, contract and price list management with effective dating, RFQ and quote negotiation, the asset and training hub, and RMA workflows. Permissions keep everything aligned by role and tier.
Security and governance
We set granular roles, audit trails, and content controls so pricing, catalogs, and assets stay consistent across organizations and regions.
Performance and hosting
We deploy on AWS using the stack that fits your scale. Typical builds include EC2 or Lightsail, RDS or Aurora, Redis, S3, CloudFront, WAF, and automated CI/CD. The goal is fast page loads, reliable peaks during promotions, and simple observability for your team.
Enablement and adoption
We run launch playbooks, in-portal walkthroughs, and certification paths. We also provide a dealer success scorecard so partners immediately see the value of logging in each day.
How a real portal changes dealer behavior
Dealers self-serve quotes, check availability, and track orders, which cuts call and email volume. Attach rates rise because recommended accessories and bundles appear at the right step in the quote. Onboarding moves faster when tax forms and MAP acknowledgements are integrated into the workflow. Brand consistency improves because the only approved assets are available, and they are gated by tier and certification. The portal becomes a daily workbench, not a once-a-month PDF stop.
Expected outcomes
Every manufacturer is different, but once ordering, assets, training, and workflows live in one place, the pattern is clear. Quote cycles shrink. Back-and-forth emails drop. RMAs stop stalling on missing information. Partners attach more accessories and service plans because the portal suggests them at the point of decision.
FAQs
Is OroCommerce too heavy for mid-market brands?
No. The B2B feature set saves months of retrofitting a B2C platform and reduces long-term maintenance.
Can we run multiple dealer sites by region or brand?
Yes. Multi-website and multi-organization capabilities support this in a single back office.
What about headless builds or custom front ends?
OroCommerce exposes REST and JSON:API endpoints, so we can build specialized experiences without sacrificing the stability of the core platform.
Ready to upgrade your dealer experience?
If you sell through dealers, reps, or service centers, a real portal is the fastest way to grow revenue, reduce friction, and protect your brand. Metrotechs designs and implements dealer portals on OroCommerce, then hosts and optimizes them on AWS.
Let’s build your dealer OS.
