Metrotechs
Take your online presence to the next level with Metrotechs.
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Frisco Texas -
Arlington Texas
817-612-3575
- Industry:Epoxy Flooring | Concrete Polishing
- Client: Superior Floor Coating
- Solution: WordPress | SEO | GA4
- Date: 08/06/2022
Project Summary
Client Needs:
Superior Floor Coatings is an epoxy flooring and concrete polishing company based in Port St. Lucie, Florida. They needed a fast, conversion-focused website that clearly explains service options, showcases project quality, and captures quotes across multiple counties. The site also had to be built with a strong local SEO foundation and hosted reliably on cPanel.
Services Provided
Metrotechs delivered a complete build and growth framework for Superior Floor Coatings:
- Custom Website Design & Development (WordPress)
- Local & Technical SEO (service + county pages, schema)
- Performance Optimization (image compression, caching, CWV)
- Managed cPanel Hosting (SSL, backups, security monitoring)
Our Approach:
We built a clean, high-impact site with service hubs for epoxy flooring, polished concrete, staining & sealing, metallic epoxy, and logo integration. County-targeted content supports discovery in St. Lucie, Martin, Indian River, and Palm Beach. We structured content around buyer questions (durability, maintenance, finishes), added trust elements and galleries, and implemented on-page SEO and schema. Hosting runs on cPanel with SSL, automated backups, and performance tuning to keep pages fast and reliable.
Challenges
The flooring space is competitive across the Treasure Coast and Palm Beach. The main challenge was packaging a wide range of services into a simple, scannable UX while targeting multiple local markets. We solved this with clear service pathways, county-specific copy, prominent quote CTAs, and a performance-first build that supports ongoing SEO growth.
Results / Success Metrics
Within 60 days of launch, Superior Floor Coating saw strong early traction - a direct result of the solid technical foundation and optimized user experience.
- 48% increase in organic search visibility (based on indexed keywords)
- 3.2x faster page load speed compared to industry average
- Reduced bounce rate by 35% on product and landing pages
- Stable AWS uptime with <200ms average response time
- High customer satisfaction reported
Working with Metrotechs was a game-changer for our business. Their team helped us achieve our digital goals beyond expectations.
Mike - Superior Floor Coating
