SEO for Manufacturing
B2B and D2C SEO for Manufacturers
Metrotechs helps manufacturers win both dealer growth and direct sales. We combine technical SEO, product-led content, and reliable analytics to bring in qualified B2B leads and convert D2C buyers. The approach is AI powered and human edited for accuracy, especially for complex catalogs and long sales cycles.
Key outcomes
- More qualified organic traffic across product lines and parts
- Higher converting category and product pages with clear specs
- Faster site performance and cleaner architecture
- Dashboards that connect keywords and pages to revenue and pipeline
Smart SEO
We build pages that attract and qualify dealers, highlight MOQs and lead times, and integrate request-a-quote. Gated assets use teaser pages that can rank while the full PDF requires contact info. Channel integrity stays intact with clear pricing and MAP language on indexable pages.
Technical SEO for catalogs
We fix the crawl path first. Control faceted navigation, set canonicals for MPN and SKU variants, handle pagination, and strengthen internal links. Ship XML sitemaps by product family and add Product, Review, and HowTo schema. Improve Core Web Vitals with image optimization, caching, and CDN.
Product data and taxonomy
We standardize attributes, normalize part numbers, and map series, models, and accessories. This cuts duplicates and clarifies variants. Consistent naming unlocks programmatic SEO for long-tail intent like “mpn + spec + compatibility” and keeps collection pages clean across large catalogs.
Content that answers buyer questions
We publish spec sheets, comparison guides, compatibility charts, install and care instructions, and use case stories. Each asset links to the right PDPs and dealer actions. AI assists with clustering and drafts. Editors finish for accuracy, safety, and a brand voice that builds trust.
Measurement you can trust
We connect GA4 to product data and build Looker Studio dashboards that tie rankings and traffic to pipeline and D2C revenue by product family. Keyword cohorts reveal where to invest next. You get clear targets, monthly progress, and decisions backed by reliable numbers.
90-Day Launch Plan
1. Weeks 0 to 2: Discovery and baseline
2. Weeks 3 to 6: Fix and foundations
3. Weeks 7 to 10: Content engine
4. Weeks 11 to 12: Authority and CRO
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