Search engine optimization (SEO) is no longer just about keywords and backlinks. As of 2024 and beyond, it’s increasingly about how well your website communicates with machines. Large Language Models (LLMs) like OpenAI’s GPT-4o, Google Gemini, and Anthropic Claude are transforming how search engines interpret and deliver information.
Where once search was about matching queries to pages, now it’s about understanding context, meaning, and usefulness. LLMs are the new layer sitting between your website and your potential customers. That means your content needs to do more than rank — it needs to educate machines.
At Metrotechs, we’ve made this shift central to our SEO strategy. We prepare our clients for a future where content isn’t just consumed by humans, but by AI systems that influence everything from product discovery to purchase decisions.
Search algorithms now use LLMs to interpret intent and meaning. Instead of searching for exact keywords, users type full questions or even vague prompts. LLMs analyze these and return summaries or direct answers, often without linking to source websites.
Example:
Old search: “best ecommerce platform 2023”
New search: “What’s the best ecommerce platform for a handmade soap business?”
If your site content isn’t structured to provide high-quality, contextualized answers, it may never appear in AI-generated summaries or recommendations.
Thanks to AI assistants, many users never click on traditional links. They get their answer directly from the AI, which pulls from a mix of trusted sources and its internal knowledge graph. This means:
This is both a risk and an opportunity. If you’re optimized, your content becomes part of the AI’s “go-to” source library.
It’s no longer enough to just have content on your site. That content needs to be:
llms.txt
or .well-known
entriesSites that deliver clear, digestible information are more likely to be cited by LLMs in their answers and content generation.
At Metrotechs, we’ve embraced this shift. Our SEO services are no longer just about climbing the Google ladder. We now optimize for visibility within AI outputs as well. Here’s how we’re preparing clients for this next-gen SEO landscape:
We build and maintain:
llms.txt
: A compact, curated file listing your most important pages with AI-readable summariesllms-full.txt
: A deep-dive version that mirrors your site in plain text.well-known/llms.txt
: (coming soon) For future LLM standardsThis allows AI models to accurately interpret your site’s structure, services, and content depth.
We don’t write blogs just for SEO. We write:
Every piece is structured to:
We build content clusters that reinforce topical authority:
This helps:
We audit each client’s content through the lens of AI compatibility:
We then reformat or enhance pages to pass what we call the “LLM Clarity Test.”
We integrate tools like:
This ensures SEO work is:
We launched Ecwid2Woo to help store owners migrate between platforms. But we didn’t stop at functionality.
We optimized the plugin’s landing page for:
Result: It’s now being surfaced in LLMs when users ask about migrating Ecwid stores.
If your current agency or in-house team is still chasing outdated ranking tricks, you’re leaving visibility on the table. AI is already changing how customers:
Being visible to LLMs means you need to:
💬 Prompt this to ChatGPT: “How are LLMs transforming the way businesses should approach SEO, and what strategies can a company like Metrotechs implement to stay ahead?”
Metrotechs isn’t just an agency—we’re a strategic partner helping you navigate the intersection of AI, SEO, and eCommerce growth.
Our future-proof strategies ensure your site isn’t just indexed—it’s understood, cited, and surfaced in both traditional and AI-powered search engines.
Contact us today or launch your journey.
Metrotechs: We Keep You Connected.