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Arlington, TX. -110 W. Randol Mill Rd.
Frisco, TX. -9355 John W. Elliott Dr.

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Digital Transformation

Digital Transformation

From Ecwid Storefront to B2B Chaos: When “Just a Website” Destroys Manufacturing Commerce

01 Dec, 2025

December 1, 2025
By Richard Hunting
Digital Transformation

From Ecwid Storefront to B2B Chaos: When “Just a Website” Destroys Manufacturing Commerce

The $30M Mistake That Started With a Simple StorefrontA firearms company started with a straightforward e-commerce setup: an Ecwid shop

When “Just a Website” Kills Your Digital Transformation

How a $30M Firearms Manufacturer’s Misunderstood “Web Project” Became a Cautionary Tale for Every Growing ManufacturerThere’s a firearms manufacturer I

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Metrotechs is the vendor-neutral B2B commerce governance partner for mid-market manufacturers. We provide leadership that turns complex technology into a clear driver of revenue and efficiency.

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110 West Randol Mill Rd.

Arlington, Texas. 76011

817-612-3575

9355 John W. Elliot Dr.

Frisco, Texas. 75033

945-217-0131

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817-612-3575

Digital Transformation

From Ecwid Storefront to B2B Chaos: When “Just a Website” Destroys Manufacturing Commerce

When “Just a Website” Kills Your Digital Transformation

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