🧠 Case Study: Arken Optics USA SEO Transformation

🚀 From Plateaued Growth to 821% Keyword Expansion with Metrotechs

Client: Arken Optics USA
Industry: Tactical Gear / Optics / Outdoor Retail
Duration: December 2023 – June 2025
Delivered By: Metrotechs | Full-Stack SEO, Hosting, Analytics, & Content Strategy

📌 Project Summary

When Arken Optics USA approached Metrotechs, they weren’t starting from scratch. The company had already built a solid online foundation thanks to the effort and vision of its owners. They had products that resonated with their market and a brand with serious potential.

But growth had hit a wall.

After working with multiple agencies and freelancers, Arken found themselves stuck in a cycle of slow progress, inconsistent execution, and little to no return on their marketing investment. Content updates took too long. Analytics were nonexistent. And SEO was treated like an afterthought.

They weren’t looking for basic help — they were looking for a strategic partner who could take their digital presence from functional to dominant.

That’s when Metrotechs stepped in.

🎯 Goals & Objectives

✅ Regain control of their website and digital assets
✅ Build a scalable, high-performance infrastructure
✅ Implement a data-driven SEO strategy from the ground up
✅ Increase keyword visibility and drive high-converting traffic
✅ Launch a content ecosystem tied to commercial search intent
✅ Track and analyze all user behavior and sales data in real-time

📈 Performance Metrics (Dec 2023 → June 2025)

These weren’t just numbers — they were a direct reflection of increased brand visibility, buyer intent traffic, and long-term SEO equity.

🛠️ Phase 1: Platform Migration to AWS Lightsail + WordPress

The first step was to move Arken out of the restrictive setup imposed by their previous agency. We migrated them to a WordPress environment hosted on AWS Lightsail, giving them full control over content, infrastructure, and performance — without disrupting their sales operations.

We preserved their preferred ecommerce backend (Ecwid) and built a seamless integration between WordPress and Ecwid for optimal product management and UX.

Key Benefits:

• 🔓 Freedom to edit and launch content in-house

• ⚙️ Scalable, secure, high-speed hosting on AWS

• 🔗 Smooth integration with Ecwid for continued operations

• 📤 No more bottlenecks or agency dependency

📊 Phase 2: Enterprise Analytics Deployment

Next, we established a multi-layered analytics stack to track every click, scroll, bounce, and conversion across platforms.

• 📈 Google Analytics 4 (GA4) for core web data

• 🧠 BigQuery for advanced modeling and forecasting

• 🔍 SEMrush and Ahrefs for competitive SEO tracking

• 🔥 Microsoft Clarity for heatmaps, user sessions, and engagement

• 🧩 HubSpot to connect web traffic to leads, deals, and CRM activity

With this setup, the Arken team could make informed, data-backed decisions in real-time.

⚙️ Phase 3: Technical SEO Overhaul

We rebuilt the backend infrastructure to ensure maximum speed, indexability, and SEO scalability:

• 🚀 Deployed on AWS Lightsail with LAMP stack

• 🌐 Integrated CloudFront CDN and Amazon S3 for asset delivery

• 🔄 Configured W3 Total Cache and server-side optimization

• 📱 Mobile-first performance tuning for Core Web Vitals

• 🔗 Cleaned up legacy URLs, redirects, and crawl errors

Result? A site that loads fast, scales well, and meets all of Google’s technical standards.

✍️ Phase 4: Content Strategy & Keyword Expansion

Once the infrastructure was solid, we rolled out a full-stack content strategy focused on revenue-driving keywords and buyer intent.

• 🧹 Conducted a full content audit and removed thin content

• 🧱 Built out pillar pages and cluster topics around key product lines

• 🎯 Targeted commercial keywords (e.g., “best budget rifle scope under $500”)

• 📝 Created long-form product guides, FAQ hubs, and tactical use-case articles

• 🔗 Deployed strategic internal linking and silo architecture

This wasn’t about keyword stuffing — it was about relevance, depth, and solving real user problems.

⭐ Phase 5: SERP Feature Domination

We enhanced visibility with structured data and featured snippets:

• ✅ Added schema markup for FAQs, products, articles, and reviews

• 📋 Structured headings to target featured answers and “People Also Ask”

• 🖼️ Captured image packs, rich snippets, and carousel placements

• 📊 Grew SERP features from 27 → 293 (+985% visibility boost)

This pushed Arken’s content into more visible real estate on Google — without paying for ads.

🔚 Conclusion

Arken Optics USA came to Metrotechs because they were ready to grow — but needed a partner who could actually deliver. Within 18 months, we helped them break through the plateau and dominate organic search in their niche.

This wasn’t a patchwork fix. It was a full-stack SEO transformation — from infrastructure to execution.

We gave them control, clarity, and compounding growth.

💬 Want Results Like This?

If you’re stuck in a holding pattern with your digital presence — or just tired of paying for excuses — Metrotechs can help you scale the right way.

Outcomes