Metrotechs
Take your online presence to the next level with Metrotechs.
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Frisco Texas -
Arlington Texas
817-612-3575
TLDR
B2B ecommerce is now core infrastructure for manufacturers. Buyers and dealers expect self-service research, contract pricing, credible availability, and a clean RFQ to quote to order path. The payoff is higher sales, faster cycles, lower support cost, better data, and a stronger channel. Metrotechs builds this on OroCommerce, integrates NetSuite and Salesforce, hosts on AWS, and automates busywork with n8n and AI.
Introduction
Manufacturing buyers and dealer networks already research, configure, and purchase online. They want accurate availability, contract pricing, and a path from RFQ to order without long email chains. Dealers want one login that handles quoting, approved assets, training, and service. A modern B2B program meets these needs and gives your team cleaner data with a lower cost to serve.
Why invest now
Ecommerce is a digital workbench for research, configuration, negotiated orders, account pricing, and service. It shortens sales cycles by putting contract pricing, lead times, and documents where buyers need them. It protects brand consistency by centralizing approved assets and MAP guidance. It reduces the load on sales and support by shifting routine requests into the account portal.
Benefits you can measure
A strong program changes how people work each day. Buyers find the right product, confirm fit, and see a reliable date before they speak to anyone. Dealers quote and order from a single login and stop asking for updated price sheets. Support resolves RMAs faster because serials, photos, and failure codes are captured up front. Leadership sees what is selling, who is buying, and where margin is earned or lost. Costs fall because self service replaces repetitive tickets and approvals live in shared workflows.
Features that matter in manufacturing
Manufacturing commerce succeeds on data quality and workflow fit. Present a complete catalog with attributes, compatibility, replacements, and recommended accessories. Reflect real buying groups with account hierarchies for headquarters, branches, and service centers. Move contract logic into the platform with multiple price lists, effective dates, and approvals. Keep RFQ, quotes, and negotiated orders in one flow with an audit trail. Show availability and lead times from ERP and WMS so dates are credible. Provide self service for order history, invoices, tracking, spare parts, warranty, and RMAs. For channel programs, a dealer portal should centralize pricing, assets, training, MDF, and MAP rules with access gated by tier and certification. Use granular roles and approvals with strong observability. Keep performance, stability, and SSO front and center.
How to leverage ecommerce successfully
Start with outcomes. Choose the few numbers that will prove value: quote to order time, digital revenue by segment, self service rate for tracking and RMAs, lead time accuracy, fill rate, and attachment rate for accessories and service plans. Build the smallest set of journeys that move those numbers first. Keep integrations simple and reliable. ERP should own items, stock, pricing, terms, invoices, and payments. PIM should own attributes and media such as CAD and installation guides. CRM should own account hierarchies, approvals, and contact roles. Treat the storefront as the front door to these systems. Plan enablement with the same care as software with in-portal tours, short training paths, and a simple internal script that explains when and why to send customers to the portal.
An all-in-one solution with Metrotechs
Metrotechs designs and operates an integrated stack that connects ecommerce, ERP, CRM, PIM, WMS, tax and shipping, analytics, and automation. We standardize the commerce core on OroCommerce for B2B complexity or use WooCommerce for specific use cases. We integrate NetSuite for financials, items, pricing, terms, invoices, and payments. We connect Salesforce for account roles, approvals, service, and pipeline. We centralize attributes and media in a PIM so spec sheets, CAD, MSDS, and install guides publish consistently. We surface credible stock, allocations, and ETAs from WMS and carriers along with freight options and tracking. Tax and compliance rules apply at checkout. The storefront becomes the single interface your customers and partners prefer.
Hosting, performance, and security
We deploy on AWS for speed and reliability. Common builds use EC2 or Lightsail, RDS or Aurora, Redis, S3, CloudFront, Route 53, and WAF with CI and CD for safe, frequent releases. Observability covers uptime, logs, traces, and error budgets so teams ship with confidence. We automate high leverage workflows in n8n and add modern AI where it reduces busywork, such as content enrichment, lead routing, ticket summarization, and exception handling.
A practical 90 day rollout
Days 1 to 30. Map customer journeys and contract logic. Confirm data ownership in NetSuite, Salesforce, and PIM. Select the first slice of catalog and the first two or three workflows that will move your KPIs. Define success measurements and dashboards.
Days 31 to 60. Stand up the catalog, account pricing, and RFQ to quote to order. Connect ERP for stock and lead times. Load priority documents and assets. Enable order history, invoices, and tracking in accounts. Add basic analytics for search behavior, facet usage, and conversion steps.
Days 61 to 90. Invite a focused set of accounts and dealers. Remove friction quickly. Add spare parts and warranty intake. Tune search, recommendations, and guided accessories. Lock in the internal enablement plan and the external adoption plan. Schedule the next two sprints by KPI impact.
What to watch each week
Keep reporting simple and tied to action. Digital revenue by segment shows adoption. Quote to order time reveals cycle friction. Self service rate shows whether customers and dealers trust the portal. Lead time accuracy and fill rate build credibility with operations. Attachment rate proves guided selling is working.
Common pitfalls and how to avoid them
Spreadsheets that hide contract logic will stall launches and create audit risk. Move price rules into the platform so they are tested and observable. A catalog without attributes will not convert. Invest in PIM work early and keep ownership clear. Customizations that ignore the upgrade path become a burden. Prefer native features and clean extensions. Launching without an adoption plan leads to low usage. Train your internal teams and give partners a reason to sign in every day.
The takeaway
Manufacturers who invest in B2B ecommerce turn their site into the easiest way for customers and partners to do business. The payoff is higher sales, faster cycles, lower service cost, and a brand that feels simple to work with. When the program is connected to NetSuite, Salesforce, and your operations, it also becomes the most accurate version of your data. Metrotechs builds that system, wires the data, and keeps it running so teams can focus on work that moves numbers.
Ready to plan your first 90 days
If you want a practical roadmap and a platform built for manufacturing, Metrotechs can help. We implement OroCommerce on AWS, integrate NetSuite and Salesforce, and automate the busywork so your people can focus on growth.
