- [email protected]
- Arlington, TX. -110 W. Randol Mill Rd.
- Frisco, TX. -9355 John W. Elliott Dr.
B2B COMMERCE LEADERSHIP FOR MID-MARKET MANUFACTURERS
You Don’t Just Need a Portal. You Need B2B Commerce Leadership.
Metrotechs leads the digital side of your wholesale business.
We act as your Fractional Chief Digital Officer for commerce, connecting your portal, ERP, and dealer workflows so pricing stays accurate, orders flow automatically, and your team stops playing tech support.
Strategy
We start with how you sell to dealers and key accounts. Then we design a commerce roadmap and target architecture that fits your business. No rip-and-replace.
Execution
Developers do the building. We run the play. We lead the workflows that connect your portal, ecommerce, ERP, CRM, and WMS so pricing, inventory, and orders stay in sync, automatically.
Impact
Launch day is not the finish line. We track real outcomes like quote to order time, dealer self service, and margin by channel. When the numbers are off, we adjust the stack and vendors.
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Completed Projects
PLATFORM-NEUTRAL STRATEGY
Software Vendors Sell Licenses. We Deliver Business Outcomes.
High-level consultants will hand you a slide deck and leave. Dev shops will start coding without understanding your business logic.
Metrotechs sits in the gap. We provide the technical leadership to translate your complex manufacturing operations—like tiered pricing and inventory rules—into clear technical requirements. We manage the vendors, enforce the standards, and ensure the final build actually matches the business plan.
THE BUSINESS REALITY
B2B Commerce is Operations. Not Website Design.
Treating your dealer portal like a simple "web design project" is a liability. For mid-market manufacturers, digital commerce is a complex ecosystem of logistics, finance, and data. We solve the structural business problems that website templates can't fix.
- We document systems and build workflows so your revenue channel never depends on a single person's memory or availability.
- We turn your dealer portal into a self-service tool, freeing your sales team to hunt for new business instead of typing in orders.
Stop Letting Vendors Guess With Your Capital.
Many manufacturers call a web design agency or IT shop and walk away with a solution they never really needed. Metrotechs changes that. We pinpoint your B2B commerce issues, define the architecture, and lead trusted partners so every dollar you invest serves your dealers, your data, and your margins.
Reduce Friction. Increase Margins.
Book a Health Check
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that governs both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and vendor orchestration to ensure your projects deliver a measurable return on investment.
Do we have to replace our current vendors?
No. We are vendor-neutral and orchestrate the work of your existing agencies and platform vendors. Our role is to provide the governance and project management oversight that holds all parties accountable to your business KPIs, ensuring they work together to deliver on time and on budget.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our data is ready for a portal. Where do we start?
We recommend starting with our Commerce Health Check. Before writing any code, we audit your current product data, customer lists, and operational workflows. We identify the gaps between your current state and a fully automated dealer portal, providing you with a clear Digital Roadmap to fix your data structure before you invest in a build.