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B2B Commerce Architecture
The Commerce Infrastructure Manufacturers Actually Need
We build the systems that connect your shop floor to your customers—B2B dealer portals, B2C storefronts, and the middleware that makes them work with your warehouse operations. Not websites that break your supply chain.
Commerce Hub
ERP
CRM
PIM
WMS
OMS
CPQ
CMS
AI
The Problem
The Manufacturing Technology Trap
For too long, mid-market manufacturers have been forced to choose between bad options. You deserve a partner who understands that a B2B portal isn't just a website—it's the digital front door to your warehouse.
1
The Agency Problem
Digital agencies build beautiful storefronts but don't understand CPQ, BOM structures, ERP integration, or dealer workflows. You end up with a site that looks great but breaks your warehouse operations the moment a dealer places an order.
2
The Consultancy Problem
Big consultants hand you a PDF strategy and leave. Two years and $2M later, you're stuck playing telephone between people who talk in slides and developers who don't understand manufacturing.
3
The Platform Vendor Problem
Vendors show demos that hide heavy customization needs. "Out-of-box" features don't handle your pricing complexity, and you spend $200k on an SI to make it work with your actual business rules.
Capabilities
Full-Stack Commerce Infrastructure
Everything you need to build, integrate, and scale B2B commerce—from strategic architecture to operational logic to AI automation.
Strategic Architecture
Unified B2B/B2C Storefronts
Single platform serving dealers and direct customers with role-based pricing, catalog visibility, and checkout flows.
Enterprise Integration
Custom middleware and API connectors that sync your ERP, WMS, CRM, and legacy systems with modern platforms.
AWS Cloud Infrastructure
Secure, auto-scaling architecture designed for manufacturing uptime. Multi-AZ deployments, automated failover.
Commerce Governance
Frameworks for decision-making, change management, and platform ownership that prevent technical debt and vendor lock-in.
Order Management System
Centralized order orchestration across channels. Split shipments, backorder management, returns processing, and fulfillment routing.
Platform Migration
Legacy commerce platform to modern stack without losing data, SEO equity, or business continuity. Magento, custom builds, outdated SaaS.
Operational Logic
Product Information Management
Turn messy spreadsheets into structured data. A single source of truth for SKUs, attributes, and specifications.
Implementation Includes
- Data migration & cleansing
- Attribute taxonomy design
- Multi-channel syndication
- DAM integration
- Automated enrichment
- Supplier data onboarding
Multi-Warehouse Logic
Inventory visibility and allocation across warehouses, DCs, and dropship vendors. Real-time ATP calculation and intelligent sourcing.
CPQ Systems
Configure-Price-Quote engines that handle complex product rules, BOM explosions, and instant accurate quotes.
Dealer Portal Development
Purpose-built portals for your dealer network—order management, account tools, marketing resources.
AI & Automation
Automated Data Enrichment
Turn unstructured PDFs and supplier feeds into clean, structured PIM data using Generative AI pipelines.
AI Dealer Assistants
Secure AI agents deployed in your infrastructure to answer dealer questions and assist with orders 24/7.
Intelligent B2B Search
Semantic search that understands context, synonyms, and part number variations for faster part finding.
Content Generation
AI-assisted product descriptions, marketing copy, and technical documentation that maintains brand voice across thousands of SKUs.
Workflow Automation
Intelligent order routing, approval workflows, and exception handling that eliminates manual touchpoints and reduces processing time.
Dealer Analytics & Insights
Performance dashboards, churn prediction, and territory optimization. Turn dealer data into actionable intelligence for your sales team.
The Protocol
12-Week Transformation
Our proven methodology takes you from discovery to launch in 12 weeks. No scope creep, no surprise timelines.
01
Discovery & Mapping
Audit your ERP logic, dealer workflows, and data gaps. Deliver a technical blueprint before writing code.
Weeks 1–202
Middleware Core
Build the integration layer connecting legacy ERP to modern cloud APIs with guaranteed data integrity.
Weeks 3–503
Commerce Build
Implement storefront, configure PIM, set up B2B pricing rules and dealer portals with your specific logic.
Weeks 6–1004
UAT & Launch
Rigorous testing with internal teams and pilot dealers. Train staff, deploy, monitor stability.
Weeks 11–12
Sectors
Specialized Manufacturing Expertise
We understand the unique challenges of B2B commerce across manufacturing verticals.
Heavy Equipment
Complex BOMs, exploded parts diagrams, and serial-number based lookup for machinery dealers.
Trailers, Agriculture, Construction
Industrial Distribution
High-SKU catalogs, multi-warehouse logic, and tiered pricing for industrial distributors.
Fasteners, MRO, Safety, Electrical
Automotive Aftermarket
Year/Make/Model fitment data, ACES/PIES standards, and complex kit configurations.
Performance Parts, OEM Replacement
Why Metrotechs
What Makes Us Different
Vendor Neutral
We recommend what fits your requirements—not what pays us the highest commission.
Embedded Partners
We join your Slack, attend your standups, and operate as an extension of your team.
Operations First
30 years of manufacturing IT experience means we understand your warehouse and ERP.
Engagement Models
How We Work Together
Flexible engagement options designed for mid-market manufacturers.
Project
Discovery Sprint
2-week intensive to map your current state, identify gaps, and deliver a prioritized technical roadmap.
Starting at$15,000
Recommended
Strategic Retainer
Ongoing partnership as your embedded technology team. Architecture oversight and continuous improvement.
Monthly$15K – $30K
Project
Full Implementation
Complete commerce build from discovery through launch. Storefront, integrations, PIM—turnkey delivery.
Typical range$150K – $400K
SAP S/4HANA
Microsoft Dynamics 365
NetSuite
Shopify Plus
BigCommerce
Adobe Commerce
Akeneo PIM
Salsify
AWS
Salesforce
SAP S/4HANA
Microsoft Dynamics 365
NetSuite
Shopify Plus
BigCommerce
Adobe Commerce
FAQ
Common Questions
We're the strategic layer that covers both. Unlike pure consultants who hand off a PDF strategy and leave, we're accountable for technical delivery. Unlike agencies that just "build what you asked for," we provide the governance and architecture to ensure the system actually works with your ERP and operations.
Absolutely—this is our specialty. We don't force you to rip-and-replace your legacy core. Instead, we architect middleware layers and hybrid cloud bridges to securely connect your old AS/400, Sage, or SAP instance to modern web tools.
Our standard engagement is a 12-week sprint from discovery to launch. Complex integrations or multi-region rollouts may extend to 16–20 weeks. We provide a realistic timeline after our initial discovery phase.
We're vendor-neutral. We work with Shopify Plus, BigCommerce, Adobe Commerce, Salesforce B2B, and headless solutions. We recommend the platform that best fits your specific requirements, not the one that pays us the highest partner commission.
We focus on mid-market manufacturers doing $30M–$300M in revenue. Companies at this stage have outgrown basic solutions but don't need the overhead of enterprise SI firms charging $500/hour for junior consultants.
Get Started
Ready to Architect Your Commerce Stack?
30-minute diagnostic call. We'll assess your current systems and outline a path forward—no obligation, no sales pitch.
Schedule Your AssessmentResponse TimeWithin 24 hours
Call Duration30 minutes
DeliverableWritten assessment