b2b commerce infrastructure for mid-market manufacturers
Supply Chains.
Not Brochure Sites.
Commerce systems designed for manufacturers with dealers, complex pricing, and operational constraints
Trusted by manufacturers from $30M to $300M in revenue
b2b commerce infrastructure for mid-market manufacturers
Technology Agnostic.
Outcome Obsessed.
Commerce systems designed for manufacturers with dealers, complex pricing, and operational constraints
Trusted by manufacturers from $30M to $300M in revenue
Technical Leadership
We start by defining the real problem and the decisions that need to be made. Then we align teams and vendors around a clear plan.
Data Architecture
We design how pricing, inventory, customer terms, and orders move through your systems. The goal is clean execution, not disconnected tools.
Tech Infrastructure
We choose the right infrastructure, harden performance, uptime, and security so your commerce stack holds up under real dealer demand.
The Problem
The Mid-Market Technology Trap.
THE SOLUTION
Strategy and Leadership Under One Roof.
Think of us as your embedded commerce leadership team. We own the roadmap, architecture, and vendor ecosystem for digital commerce, without you having to build a big internal department.
We blend the strategic thinking of a consultancy with enough technical depth to direct developers, challenge vendors, and keep the whole stack aligned.
- We become your embedded commerce infrastructure team, aligning the systems that power how you sell.
Reduce Friction. Increase Margins.
Book a Commerce Infrastructure Audit.
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that covers both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and orchestration to ensure your projects deliver a measurable return on investment.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our tech stack is ready for this. Where do we start?
That's exactly why we start with a commerce infrastructure audit. Most mid-market manufacturers have a mix of legacy systems, bolt-on solutions, and manual processes. We assess what's working, what's breaking, and what needs to be rebuilt. You don't need to rip and replace everything—you need a roadmap that prioritizes business impact.