- [email protected]
- Arlington, TX. -110 W. Randol Mill Rd.
- Frisco, TX. -9355 John W. Elliott Dr.
CUSTOM B2B COMMERCE SYSTEMS FOR MID-MARKET MANUFACTURERS
We Don't Build Websites.
We Build Commerce Infrastructure.
Most manufacturers buy technology projects—a website here, a portal there. Then wonder why nothing connects. We become your embedded commerce infrastructure team, building the systems that power how you actually sell.
Outcomes. Not Projects.
We're not here to build pretty web pages. We're here to deliver business results: more dealer self-service, faster quote-to-order, accurate pricing.
System Ownership
When we build your dealer portal, we're responsible for how it performs. We don't hand you code and walk away—we're accountable for the result.
Embedded Partners
Monthly strategy sessions, continuous optimization, proactive problem-solving. You're not managing a vendor—you're working with your team.
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Completed Projects
The Problem
You're Collecting Technology, Not Building Infrastructure
Most manufacturers accumulate technology: a website from one vendor, a dealer portal from another, some integrations from IT, spreadsheets filling the gaps. Nothing talks to each other. Nobody owns the whole system. Your sales team works around the technology instead of being powered by it.
You don't have a technology problem. You have an infrastructure problem.
THE BUSINESS REALITY
B2B Commerce is Operations. Not Website Design.
Treating your dealer portal like a simple "web design project" is a liability. For mid-market manufacturers, digital commerce is a complex ecosystem of logistics, finance, and data. We solve the structural business problems that website templates can't fix.
- We document systems and build workflows so your revenue channel never depends on a single person's memory or availability.
- We turn your dealer portal into a self-service tool, freeing your sales team to hunt for new business instead of typing in orders.
Stop Letting Vendors Guess With Your Capital.
Many manufacturers call a web design agency or IT shop and walk away with a solution they never really needed. Metrotechs changes that. We pinpoint your B2B commerce issues, define the architecture, and lead trusted partners so every dollar you invest serves your dealers, your data, and your margins.
Reduce Friction. Increase Margins.
Book a Health Check
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that governs both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and vendor orchestration to ensure your projects deliver a measurable return on investment.
Do we have to replace our current vendors?
No. We are vendor-neutral and orchestrate the work of your existing agencies and platform vendors. Our role is to provide the governance and project management oversight that holds all parties accountable to your business KPIs, ensuring they work together to deliver on time and on budget.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our data is ready for a portal. Where do we start?
We recommend starting with our Commerce Health Check. Before writing any code, we audit your current product data, customer lists, and operational workflows. We identify the gaps between your current state and a fully automated dealer portal, providing you with a clear Digital Roadmap to fix your data structure before you invest in a build.