Metrotechs | Unified Commerce Architecture
Manufacturing Commerce Specialists

Build Unified Commerce That Scales With Your Operations

We architect B2B commerce systems for manufacturers—connecting your ERP, CPQ, and storefronts into one seamless infrastructure that your team can actually use.

100% Vendor Neutral
12-Week Delivery
$30M–$300M Manufacturers
30+ Years Experience
Metrotechs | Unified Commerce Architecture
$30M–$300M
Revenue Range
100%
Vendor Neutral
30+ Years
Experience
SAP S/4HANA
Microsoft Dynamics 365
NetSuite
Infor CloudSuite
Epicor
Shopify Plus
BigCommerce
AWS
Salesforce Commerce
Adobe Commerce
SAP S/4HANA
Microsoft Dynamics 365
NetSuite
Infor CloudSuite
Epicor
Shopify Plus
BigCommerce
AWS
Salesforce Commerce
Adobe Commerce
System Outcomes

What Unified Commerce Delivers

01

Accelerate Quote-to-Order

Remove manual steps from dealer ordering and approvals. Orders move faster with fewer touchpoints.

02

Improve Order Accuracy

Shared rules for pricing, availability, and product data reduce exceptions, returns, and rework.

03

Scale on Solid Architecture

A vendor-neutral blueprint that keeps platforms, integrations, and teams aligned as you grow.

Commerce Hub ERP CRM WMS PIM CPQ Storefront API Layer OMS
Live Architecture // Integration Overview
The Problem

The Manufacturing Technology Trap

1 The Agency Problem

Digital agencies don't understand CPQ, BOM structures, ERP integration, or dealer workflows. You end up with a beautiful storefront that breaks your warehouse operations.

2 The Consultancy Problem

Consultants hand you recommendations, not working systems. You're stuck playing telephone between people who talk in slides and developers who don't understand manufacturing.

3 The Platform Vendor Problem

Vendors show impressive demos that hide heavy customization. "Out-of-box" features don't handle your pricing complexity, and you'll spend $200k on an SI to make it work.

Capabilities

Full-Stack Commerce Infrastructure

Strategic Architecture

Unified Storefronts

Frictionless self-service for dealers (B2B) and public shoppers (B2C) with role-based pricing engines.

Enterprise Integration

Custom API connectors to sync your ERP, WMS, and legacy systems with modern cloud tools.

AWS Cloud Infrastructure

Secure, auto-scaling AWS architecture designed for manufacturing uptime requirements.

Operational Logic

PIM Implementation

Turn messy spreadsheets into structured data—a single source of truth for your catalogs.

CPQ Systems

Rules-based configuration logic that generates instant, accurate quotes for complex products.

Strategy & Change Mgmt

Roadmaps and adoption planning that ensure your sales team actually uses the system.

AI & Automation

Automated Data Enrichment

Turn unstructured PDFs and legacy spreadsheets into clean PIM data using Generative AI.

AI Dealer Assistants

Secure AI agents deployed in your infrastructure to answer dealer questions 24/7.

Intelligent B2B Search

Semantic search engines that understand context and help dealers find the exact part.

The Protocol

12-Week Transformation

01

Discovery & Mapping

We audit your current ERP logic, dealer workflows, and data gaps. We deliver a technical blueprint before writing code.

02

Middleware Core

We build the integration layer that securely connects your legacy ERP to modern cloud APIs, ensuring data integrity.

03

Commerce Build

We implement the storefront, configure the PIM, and set up your specific B2B pricing rules and dealer portals.

04

UAT & Launch

Rigorous testing with your internal teams and pilot dealers. We train your staff, deploy, and monitor stability.

Sectors

Specialized Expertise

Heavy Equipment

Complex BOMs, exploded parts diagrams, and serial-number based lookup for machinery.

Industrial Distribution

High-SKU catalogs, multi-warehouse logic, and tiered pricing for thousands of dealers.

Automotive Aftermarket

Year/Make/Model fitment data, ACES/PIES standards, and complex kit configurations.

Our Approach

How We Work

Commerce Architecture

We design the technical foundation for how you sell. Which systems own which data, how they integrate, and what logic needs to live where.

Platform Orchestration

We don't just build a portal—we orchestrate the ecosystem, ensuring your stack serves your business, not the vendor's roadmap.

Projects Expire. Infrastructure Endures.

Stop the cycle of temporary fixes. Build B2B commerce that scales reliably.

FAQ

Common Questions

We are the strategic layer that covers both. Unlike pure consultants who hand off a PDF strategy and leave, we are accountable for the technical delivery. Unlike agencies that just "build what you asked for," we provide the governance and architecture to ensure the system actually works with your ERP and operations.
Absolutely. This is our specialty. We don't force you to rip-and-replace your legacy core. Instead, we architect middleware layers and hybrid cloud bridges (using AWS) to securely connect your old AS/400, Sage, or SAP instance to modern web tools.
Our standard engagement is a 12-week sprint from discovery to launch. Complex integrations or multi-region rollouts may extend to 16–20 weeks. We provide a realistic timeline after our initial discovery phase.
We are vendor-neutral. We work with Shopify Plus, BigCommerce, Adobe Commerce (Magento), and headless solutions. We recommend the platform that best fits your specific requirements, not the one with the highest partner commission.
Get Started

Ready to Architect Your Commerce Stack?

30-minute diagnostic call. We'll assess your current systems and outline a path forward—no obligation, no sales pitch.

Schedule Your Assessment