unified commerce architecture for mid-market manufacturers
Stop Patching. Start Architecting
For manufacturers with complex pricing and operational constraints
Trusted by manufacturers from $30M to $300M in revenue
unified commerce architecture for mid-market manufacturers
Stop Patching. Start Architecting
Unified Commerce reduces order friction by connecting sales channels to operational reality. Dealers self-serve, orders stay accurate, and inventory promises reflect what you can actually ship.
Increase Quote to Order Speed
Remove manual steps from dealer ordering and approvals so orders move faster with fewer touchpoints.
Improve Order Accuracy
Shared rules for pricing, availability, and product data reduce exceptions, returns, and rework.
Grow on Scalable Architecture
A vendor-neutral blueprint that keeps platforms, integrations, and teams aligned as you grow.
The Problem
The Manufacturing Technology Trap.
The Agency Problem
Digital agencies don’t understand CPQ, BOM, ERP integration, or dealer workflows. You end up with a beautiful storefront that breaks your warehouse operations and forces your team into manual data entry.
The Consultancy Problem
Consultants hand you recommendations, not working systems. You are stuck playing telephone between consultants who only talk in slides and developers who do not understand manufacturing.
Commerce Architecture
We design the technical foundation for how you sell. Which systems own which data, how they integrate with your ERP and CRM, and what business logic needs to live where. Then we help you pick the right platforms and partners to build it.
Platform Orchestration
We don't just build a portal; we orchestrate the entire ecosystem. We select and manage the best-of-breed technologies for your specific goals, ensuring your stack serves your business, not the software vendor's roadmap.
PROJECTS EXPIRE.
INFRASTRUCTURE ENDURES.
Stop the cycle of temporary fixes. Build B2B commerce that scales reliably.
Unified Storefronts
Enable frictionless self-service for dealers (B2B) and public shoppers (B2C). We architect role-based engines that handle wholesale complexity and retail speed in one interface.
Enterprise Integration
The glue of your ecosystem. We map and build custom API connectors to sync your ERP, WMS, and legacy on-premise systems with modern cloud tools in real-time.
AWS Cloud Infrastructure
Host critical workloads—from IBM Order Management to headless apps—on secure, auto-scaling AWS architecture. We ensure 99.99% uptime for your digital channels.
PIM Implementation
Turn messy spreadsheets into structured data. We build a single source of truth that feeds accurate specs, assets, and descriptions to your catalogs instantly.
CPQ Systems
Simplify complex configurations with rules-based logic. We implement engines that generate instant, accurate quotes and real-time pricing for your most complicated products.
Strategy & Change Mgmt
We don't build until we have a plan. We provide the roadmap, training, and adoption protocols to ensure your sales team actually uses the new system to drive revenue.
Automated Data Enrichment
Turn unstructured PDFs and legacy spreadsheets into clean PIM data instantly. We implement generative AI tools to extract specs and auto-populate missing attributes.
AI Dealer Assistants
Stop burying your sales team in repetitive emails. We deploy secure AI agents—connected to your ERP—to provide instant status updates and technical answers 24/7.
Intelligent B2B Search
Help dealers find the exact part they need. We architect semantic search engines that understand context and synonyms, drastically reducing "zero results" pages.
Reduce Friction. Increase Margins.
Book a Commerce Infrastructure Audit.
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that covers both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and orchestration to ensure your projects deliver a measurable return on investment.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our tech stack is ready for this. Where do we start?
That's exactly why we start with a commerce infrastructure audit. Most mid-market manufacturers have a mix of legacy systems, bolt-on solutions, and manual processes. We assess what's working, what's breaking, and what needs to be rebuilt. You don't need to rip and replace everything—you need a roadmap that prioritizes business impact.