unified commerce architecture for mid-market manufacturers
Stop Patching. Start Architecting
For manufacturers with complex pricing and operational constraints
Trusted by manufacturers from $30M to $300M in revenue
unified commerce architecture for mid-market manufacturers
Stop Patching. Start Architecting
Metrotechs aligns ERP, pricing, product data, and fulfillment reality so customers can order without friction and your team can scale without vendor chaos.
Technical Leadership
Architecture oversight and delivery control so teams build the right thing the first time.
Data Architecture
Clean product and pricing models so ERP, reporting, and storefront stop contradicting each other.
Platform Strategy
Vendor-neutral selection and integration planning based on your workflows, not a sales deck.
The Problem
The Manufacturing Technology Trap.
Dealer Portals
Enable frictionless self-service with role-based pricing and account workflows. Give dealers the modern buying experience they prefer.
ERP Integration
Sync inventory, pricing, and orders in real-time. We ensure your ERP stays the single source of truth across every digital channel and sales team.
CPQ Systems
Simplify complex configurations with rules-based logic. Generate instant, accurate quotes and real-time pricing for your most complicated products.
PIM Implementation
Turn messy spreadsheets into structured data. Build a single source of truth that feeds your catalogs, spec sheets, and distributors instantly.
Custom Middleware
The glue holding your ecosystem together. We build custom connectors to bridge legacy on-premise systems with modern cloud tools.
Change Management
Software is useless if no one logs in. We provide the training, onboarding, and adoption strategies so your dealers finally retire the fax machine.
Reduce Friction. Increase Margins.
Book a Commerce Infrastructure Audit.
Questions & answers
Frequently Asked Questions
Are you a consulting firm or an implementation agency?
We are the strategic layer that covers both. Unlike consultants who hand off a strategy and leave, we are accountable for delivery outcomes. Unlike agencies that execute without a strategy, we provide the governance and orchestration to ensure your projects deliver a measurable return on investment.
Do you only work with specific platforms like Shopify?
No. We are a platform-agnostic growth partner. While many agencies try to force every client into the one tool they know how to code, we work backward from your business rules. We help you select and architect the right solution for your specific budget and complexity—whether that is Shopify B2B, BigCommerce, OroCommerce, or Adobe Commerce.
Will the portal sync with my existing ERP or Accounting software?
Yes. A B2B portal is useless if it doesn't talk to your back office. We specialize in the Middleware Architecture that connects your digital storefront to your "source of truth"—whether you run on QuickBooks, Sage, Xero, or NetSuite. We ensure that inventory levels, customer-specific pricing, and sales orders sync automatically, eliminating manual data entry.
How is Metrotechs different from a standard web design agency?
Most agencies approach projects from a Marketing perspective (colors, logos, layout). We approach B2B commerce from an Operations perspective. We understand that manufacturers have complex requirements—like tiered contract pricing, minimum order quantities (MOQs), and freight logic—that standard "web designers" often overlook. We don't just design the site; we engineer the business logic.
We aren't sure if our tech stack is ready for this. Where do we start?
That's exactly why we start with a commerce infrastructure audit. Most mid-market manufacturers have a mix of legacy systems, bolt-on solutions, and manual processes. We assess what's working, what's breaking, and what needs to be rebuilt. You don't need to rip and replace everything—you need a roadmap that prioritizes business impact.